Licensing Expo 2018: Funimation showcases major push with anime properties

Casting a spotlight on the pop cultural status and ever-increasing appeal of anime, Funimation released details on its major licensing push to aggressively address consumer demand for anime-related merchandise.

To support these efforts, Funimation will be exhibiting at this year’s Licensing Expo 2018 will showcase ten of its top anime properties and the wide range of branded merchandise that fans are consistently snapping up from retailers.

The ten brands, a mix of franchise titles and hit series are:

• Dragon Ball Super — U.S./Canada
• Dragon Ball Z — U.S./Canada
• My Hero Academia
• Attack on Titan
• Tokyo Ghoul
• Full Metal Panic!
• Cardcaptor Sakura: Clear Card
• The Seven Deadly Sins
• Steins Gate
• Black Clover

2017 was a banner year for anime. From the broadcast TV launch of “Dragon Ball Super” and wildly successful second season of the breakout series “My Hero Academia” to the long-awaited return of “Attack on Titan” and the theatrical release of the top grossing anime film of all time “Your Name.” This industry momentum has continued into 2018 with January’s blockbuster release of the Dragon Ball franchise video game “Dragon Ball FighterZ” which generated sales of 2 million units in its first week.

Till date, Funimation has executed 55 agreements with new and renewing licensees across the ten anime properties in a variety of categories including collectibles, apparel, toys, games, drinkware, costumes and accessories.

Funimation is seeking additional licensees for all ten brands in various different categories; specifically, bath and beauty, collectibles of all types, toys, mobile and video games, tabletop games, consumables and costumes.

Funimation, a subsidiary of Sony Pictures Television, is the go-to destination for extraordinary anime.