Bollywood actress Jacqueline Fernandez announced as the first global ambassador of eyewear brand Nova, which has been operating in the Indian market for over a decade.
Jacqueline will be promoting its latest range of lenses, powered sunglasses and frames internationally.
The brand “effectively addresses the need of vision correction and protection without compromising on aesthetics, by combining high technology and high fashion,” the actress said in a statement.
Commenting on the association with the eyewear brand, the actress said in an official statement, “I am very particular about quality, comfort, clarity and style when comes to choosing eyewear whether or sunglasses. It should not only look good on me it but it should fit me well. So, I try them on to make sure it fit me properly.”
“Besides that, lenses are equally important. When it comes to sunglasses, I opt for lenses which provide optimum UV protection from harmful sun rays along with polarization to block unwanted glares. As for spectacle lenses, I prefer lenses which are light in weight and provide adequate protection from digital strain and ensures clear and comfortable vision.”
Jacqueline was found to be a perfect fit as brand ambassador as she is not just fashionable, but has also found fame in a short span of time, said Lalit Kumar Gupta, Chief Business Officer of Vision Rx Lab for the flagship brand Nova.
“We are hopeful and sure that Jacqueline’s association with Nova will not only refresh regular style codes but also elevate the fashion statement of the generation making them conscious about eye care in general. We also wish Jacqueline the very best for her upcoming star projects,” Gupta added.
The brand is available across 25 countries worldwide.
Nova Eyewear caters to all genders, ages and lifestyles, acknowledging the spirit of the ever so dynamic and eclectic trend and fashion conscious contemporary crowd.
Recently, Jacqueline was roped in as the brand ambassador for Casio’s women’s range of wrist watches — Sheen, Baby-G and Enticer.
Not only this, the actress opened her new Thai restaurant ‘Pali Thai’ in the suburbs of Mumbai (Bandra). Jacqueline joins hands with best friends Mishali Sanghani and starchitect Ashiesh Shah for a scrumptious Thai restaurant in Mumbai. Mishali Sanghani is the proud owner of celebrity favourite Pali Village Café and Pali Bhavan.
On the professional front, the actress will be seen in the third installment of the Indian action thriller film, Race 3 starring Salman Khan, Anil Kapoor, Bobby Deol, Jacqueline Fernandez and Daisy Shah.