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Bollywood meets Cricket: Eros Now joins RCB as Title Sponsor for IPL 2018

Eros Now, the digital over-the-top (OTT) South Asian entertainment platform of Eros International, will be the Title Sponsor of Virat Kohli led-Royal Challengers Bangalore team in the upcoming season of T20 IPL commencing April 7.

Leveraging the nation’s two biggest attractions – Bollywood and Cricket, Eros Now has become one of the first OTT player to come on board as a sponsor of a league team at IPL 2018.

According to report in the Inside Sport, Eros Now and RCB have agreed on a Rs 54 crore, three-year association. As part of the deal, Eros Now shall pay Rs 17 crore for the 2018 season. The deal for the 2019 and 2020 is valued at Rs 19 crore and Rs 20 crore respectively.

Computer and printer brand Hewlett-Packard is the other principal sponsor.

Eros Now has replaced Gionee, a brand that was associated with the team during IPL 2017.

Eros took to the Twitter and wrote, “Bollywood meets Cricket, we are the Title Sponsor for @RCBTweets in the 11th season of #T20.”

“The collaboration is a part of the company’s endeavour to build a true digital video brand with the Indian users and provide the best of entertainment the country has to offer,” the company said in an official statement.

Speaking on the announcement, Rishika Lulla Singh, CEO, Eros Digital, said, “By integrating with RCB and T20, Eros Now is investing in other entertainment vehicles to share our vision and passion of presenting the best in entertainment. RCB have garnered tremendous support and confidence in their partners and fans and we wish the team good luck this season”.

Eros Now will paid subscribers will get through the season of 2018 to win match tickets, exclusive merchandise and a centre field view with the captains at the coin toss.

Amrit Thomas, Chairman, Royal Challengers Bangalore said, “Entertainment and Cricket have always been India’s biggest passion points and the synergy that this partnership will create, is definitely going to up the excitement quotient among fans and viewers.”

The thrilling, action-packed matches along with various social media and video content on Eros Now will keep fans engrossed through the T20 season. RBC team will sport the Eros Now logo on the front of their jerseys.

RCB’s first match is scheduled for April 8 with the Shah Rukh Khan-owned Kolkata Knight Riders.



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