Gone are those days, when celebrity licensing was a thing of the western countries. With each passing day, celebrities are joining the bandwagon of launching their own fashion line. Beyond the world of apparel, these celebrities – be it Rihanna or Sunny Leone, are foraying into fashion and are unveiling their own beauty collection.
These celebrity beauty lines you shouldn’t miss:
Fenty Beauty by Rihanna:
Singing sensation Rihanna launched her makeup line, Fenty Beauty, which shivered up the industry. Fenty Beauty was created for women of all shades, personalities, attitudes, cultures, and races.
Rihanna recently had announced an expansion to the brand’s summer 2018 “Beach Please” makeup collection.
Fenty Beauty expands her “Beach, Please” summer beauty collection on May 21 with an array of new additions.
These include three “Killawatt Foils” duo color compacts, six limited-edition “Lip Luminizers” and two dual-ended “Eye Shimmers” in vivid colors ranging from sunset orange to lavender blue. The new products will join the existing cosmetics in the “Beach, Please” line; namely, a “Fairy Bomb” beauty puff and two “Body Lava” body luminizers.
The first-ever global beauty launch in history, Fenty Beauty by Rihanna premiered simultaneously online and in 1,620 stores in more than 17 countries.
Star Struck by Sunny Leone:
Sunny launched her makeup line ‘Star Struck’ in March this year. Lipsticks, glosses and pencils – everything that Leone uses will now be sold under the brand.
The price range is between Rs 499 single pieces to lip kits up to Rs 1900. The collection consists of lipsticks, liners and liquid lipsticks, one of which is aptly named Baby Doll.
“My product is all vegan and not tested on animals. StarStruck is a brand I think any woman can wear and the colours I have chosen for this first round are very well rounded for any skin type or colour,” Sunny told IANS.
KKW Beauty by Kim Kardashian West
KKW Beauty, which debuted last year, has managed to slice out a competitive, cutting-edge space in a decidedly oversaturated market. From Kardashian West’s first offering, the Crème Contour and Highlight Kit, to one of her latest, the Concealer Kit, she’s sought to make professional-grade formulas that cater to a multitude of skin tones.
Kardashian West teased the new KKW Beauty eight lip shades range from pale nude to redder and browner tones as well. These new products, launching on June 8, marks the first time Kardashian West is debuting a core collection of lip products.
Flower by Drew Barrymore:
Drew Barrymore, self-proclaimed beauty fanatic dropped a major beauty milestone. She founded Flower Beauty in 2012, a cruelty-free cosmetics line sold exclusively online and at Walmart.
However, starting February, Flower Beauty was also available at 500 Ulta Beauty stores nationwide, reports WWD. Along with Flower’s regular stock, the brand launched four Ulta exclusives: The Wanderlust Eye Shadow Palette, a Galaxy Glaze Holographic Lip, Miracle Matte Metallic Liquid Lip, and Flash Full Face Palette.
Honest by Jessica Alba:
Jessica Alba’s Honest beauty range includes skin care and makeup that has minimal packaging and eco-friendly, ethically sourced ingredients.
Recently, the personal-care retailer got a $200 million investment from private equity firm L Catterton. L Catterton owns wellness and beauty businesses including Bliss, Elemis and Tula.
Boogie Down Bronze by Jennifer Lopez:
Hollywood star Jennifer Lopez launched a new, limited edition makeup collection in collaboration with Inglot Cosmetics.
The new cosmetic line aims to reflect the star’s signature beauty looks. Appropriately titled Boogie Down Bronze, the collection debuts on April 26.
The 70-piece capsule line offer a range of cosmetics including powders, lipsticks, shadows, eyelashes, mascara, bronzer, gloss and a cosmetic palette.
KORA Organics by Miranda Kerr:
KORA Organics is a range of 100% Australian-made skincare products offering a blend of natural and certified organic ingredients. KORA Organics was co-founded by Australian-born international supermodel Miranda Kerr with the help of organic chemists, aromatherapists, and formulators from Australia in October 2009.
The range of products consists of forty certified organic face and body care products.
Kylie Cosmetics by Kylie Jenner:
While the brand may have begun with the classic lip kits, their expansion has been random over the past year.
Kylie Cosmetics has obviously come a long way since its inception with three hues of lip kits. They’ve not got Kylighters, Kyshadows, blushes, different lip formulas and finishes, eye liners, and concealers.
The Momager by Kris Jenner:
Kris Jenner launched ‘The Momager’ collection on Mother’s Day. From lush velvets to rich mattes, the lip colors provide a diverse range of colors.
The lipsticks and eyeshadows were given sassy names inspired by the momager herself, with names such as “The Middle Finger” and “Your Sister Is Going To Jail.”
Renee By Aashka -by Aashka Goradia Goble:
TV actress Aashka Goradia Goble has launched her very own fake eyelashes line.
A range 3D, skillfully handcrafted reusable Eyelashes, Renee is an French adaptation of Roman word Renatus – meaning Re-Born.
Aneres by Serena Williams:
If a TMZ report is to be believed, the legendary athlete is planning to launch a cosmetics brand. According to the report, Williams has filed legal documents to trademark the name ‘Aneres’ (when you spelt Serena backwards) to use for a makeup, hair, and skincare company.
Aneres was previously trademarked by Williams for use on clothing, but this marks the first time the tennis champ has made moves toward creating a beauty brand.
According to the report, Serena had locked down the Aneres name for 18 beauty categories, among them lipstick, lip gloss, eye-shadow, powder, foundation, eyeliner, mascara, makeup remover, skin care, perfume, body lotion, shampoo, dry shampoo, hair rinses, hair spray and gel, cosmetics cases, and makeup brushes.
With all these women entrepreneurs dominating the market, it would be interesting to see the varied kinds of products.