Reliance Animation (a Reliance Entertainment company), Discovery Kids and Rohit Shetty Picturez have join hands to launch a new animation series — ‘Little Singham’.
The new kids’ show on the block is based on the brand value created by Singham franchise, starring Ajay Devgan.
Inspired by ‘Singham’, Little Singham, aims to become India’s favorite animation character, targeting children in the age-group of 5-11 years. Dabur Red Paste has come onboard as the title sponsor of the show. The digital rights of the show have been sold to Netflix.
Director, producer and mentor of Little Singham, Rohit Shetty said, “Little Singham was conceptualized based on an insight that every child wants to be a super hero, wants to help others if the situation arises. Little Singham, the brave young super cop, defends the residents of his home town Mirchi Nagar against all evil in this out and out entertaining animation series.”
The new animation series will be launched with 156 episodes and five tele features and will be aired in 3 languages – Hindi, Tamil and Telugu.
Meanwhile, to inspire young children, Discovery India has partnered with Indian Council for Child Welfare National Bravery Awards to run a special Little Singham episode based on the real-life stories of ICCW National Bravery Award (ICCW NBA) winners.
Commenting about Little Singham, Uttam Pal Singh- Head of Discovery Kids said, “The kid’s genre in India has been largely devoid of ground-up Super Heroes. Little Singham is a very bold and at scale attempt to fill this gap. We have worked with a world class animation partner Reliance Animation to produce this masala faceted series rooted in action, adventure & comedy to attract attention of kids across the country.”
With the launch of Little Singham, Discovery Kids is expecting to further project its ratings, that have already soared by almost 200 per cent growth since February 2018, post the launch of a new animation series ‘Bandbudh aur Budbak’.
Shibasish Sarkar, COO, Reliance Entertainment, was quoted as saying, “We are delighted that the Singham franchise is extending itself to kid’s genre in India. We are confident that kids across the country will love this new entertaining series. We have engaged as many 250 animation artists on this project who have been working for than 6 months to get ready for this mega launch.”
Singham was a 2011 Indian action film directed by Rohit Shetty, starring Ajay Devgan in the title role alongside Kajal Aggarwal and Prakash Raj as the antagonist. Director Rohit Shetty came up with another sequel – Singham Returns in 2014, where actor Ajay Devgan reprises his role from the previous film, as well as co-producing the project, while Kareena Kapoor plays the female lead thus replacing Kajal Aggarwal.
Little Singham will premiere on Discovery Kids channel starting April 21, 2018. It will air everyday at 1.30 and 5.30 PM respectively.