Archie Comics has signed Merchantwise to serve as its licensing and merchandise representative in Australia and New Zealand.
Archie Comics was first published in 1942, and has expanded into TV shows, movies and more since its creation, including the current TV series “Riverdale.”
“It’s exciting to see timeless favorites reinvented for modern audiences. In its almost 80-year history, Archie Comics has sold billions of comics and branded merchandise. Now, with the success of ‘Riverdale’ and the new ‘Sabrina’ TV series on Netflix, Archie Comics characters are set to be more popular than ever,” said Alan Schauder, managing director, Merchantwise.
The third season of Riverdale is slated to hit in October this year, while Netflix is readying to air ‘The Chilling Adventures of Sabrina’ this October.
Jon Goldwater, Archie Comics CEO and Riverdale executive producer, said, “Archie Comics continues to expand, grow and evolve – almost 80 years in. As the company grows, so do our partnerships – and this pairing with Merchantwise will help expand the Archie brand during this exciting and important time.”
Archie Comics is the leading mass market comic book publisher in the world and the home to a wide array of the most popular humor, action-adventure and superhero characters in entertainment, including Archie, Jughead, Betty, Veronica, Reggie, Kevin Keller, Josie and the Pussycats, Sabrina the Teenage Witch, and many more.
Archie Comics have sold billions of comics worldwide and are published around the world in a number of languages. In addition to comics, Archie characters have been featured prominently in animation, television, film, and music.