With so many celebrities joining the bandwagon, celebrity licensing is not a thing of the past now. The latest to foray is West Indian cricketer Dwayne Bravo. Popularly known as DJ Bravo, the cricketer is all set to launch his apparel brand in India under the name ‘DJ Bravo 47’.
According to a report in the Economic Times, Bravo, who is quite popular in India, is looking at monetizing on his popularity with the launch of his official merchandise.
The brand is co-owned by Bravo and Singapore-based celebrity apparel company 3 Big Dogs. Cornerstone Sports, which manages Bravo in India, is assisting in the marketing and distribution of the brand in India.
The products will include T-shirts for men, women and kids in the initial phase. The prices for the products will range between Rs 1,900-2,200. However, the brand will be foraying into track suits, hats and accessories within six months’ time.
“I have my biggest fan base in India. There are more people here who love me and I wanted to share something which is very close to my heart too,” Bravo told ET.
A relatively new brand, DJ Bravo 47 has already started selling in Australia, South Africa, The Caribbean and the US.
“We are in talks with some large ecommerce platforms and a few organized retail players for selling products. Currently, the products are available online,” Luke Keech, MD, 3 Big Dogs was quoted as saying from the ET.
Bravo is hopeful of selling over 200,000 units in a year. For further promotions of the brand, Bravo is going to perform in Bengaluru, Chennai, Mumbai, Delhi and Hyderabad.
The Indian celebrity licensing market is dominated by few Bollywood celebrities such as Anushka Sharma (NUSH), Sonam Kapoor (Rheson), Salman Khan (Being Human), Hrithik Roshan (HRX) among others.
Recently, New Era, the International sports and lifestyle brand has announced its licensing deal with Brand Virat Kohli by launching an exclusive Kohli Signature Headgear.
The exclusive collection, designed and conceptualized by Virat Kohli, will be manufactured, marketed and distributed globally by New Era. The price ranges between Rs 1200- 2500.