Cosmopolitan collaborates with Cousin Corporation to launch ‘CosmoStyle by Cosmopolitan’ licensed jewelry collection.
Hearst Magazines announced a licensing agreement with Cousin Corporation of Largo, Florida to develop a new jewelry line in partnership with the editors of Cosmopolitan magazine.
The partnership was brokered by IMG, Cosmopolitan’s exclusive global licensing representative.
Commenting on the partnership, Steve Ross, global chief licensing officer and head of brand development, Hearst Magazines said: “Cosmopolitan is a champion of style in every form, and with this new jewelry collection, beautiful design is at the heart of every piece allowing ‘Cosmo Girls’ of all ages to express themselves through enduring fashion inspired by our editors.”
The debut Fall/Winter 2018 jewelry will launch in June, offering four distinct collections including American Prep, Boho Traveler Cali, VIP, and Zen. Products will include necklaces, bracelets, earrings, and rings.
The new collection will be promoted across the brand’s print editorial, social media and digital channels.
“By tapping into Cosmopolitan and its millions of readers, we are confident that this partnership will build awareness and drive traffic to the online and independent boutique specialty market,” said Cousin Corporation President Denny King.
Cosmopolitan is the world’s largest young women’s media brand, with more than 130 million brand touch points across print, digital and social platforms. A bible for fun, fearless females, Cosmo delivers the latest news on love, work and money, fashion and beauty, health, self-improvement and entertainment through award-winning journalism.
Recently, The Box Out Group, specializing in branded subscription box solutions, had secured a multi-year licensing partnership with Hearst Magazines to produce the ‘COSMOBox’, Cosmopolitan magazine’s first-ever subscription box offering.
Cousin Corporation, founded in 1970, has been a leader in fashion for over 40 years. CosmoStyle will be a new third division and will be targeted towards the boutique and department store distribution channels.
The new jewelry collection will be available online at www.cosmostylejewelry.com, as well as in independent boutiques in the US and Canada region.