Smiley releases new children summer collection with Mango, Zara

The Smiley Company has partnered with leading high street fashion retailers Mango and Zara to co-create cool summer apparel and merchandises for children.

Mango’s latest collection of SmileyWorld for children includes denim, T-shirts and jackets.

Check out the collection here:

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(Image Courtesy: The Smiley Blog)

The collection will comprise of inspiring slogans, vibrant colour palette and trending appliques of metallic foil, rhinestone and intricate embroidery.

The line will deliver hot quality driven products that will capture the latest consumer trends and maximize production lead time to help differentiate itself within the fast-fashion retail world.

The Smiley also collaborated with fast-fashion brand Zara, to co-create trendy best-selling collections, from bags to children’s separates, especially designed to target the young demographic.

Check out the collection here:

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(Image Courtesy: The Smiley Blog)

“We are pleased to see Smiley continue to extend its award-winning lifestyle brand to children’s categories. With the support of our in-house fashion design team, who work hand in hand with our retailer partners to design targeted best-selling children collections, we have experienced flourishing sales,” Nicolas Loufrani, founder, and CEO of the Smiley Company was quoted as saying.

Recently, Smiley Company had inked an exclusive licensing agreement with Ultra Toys to make and sell over toys and accessories of the popular emoticons and emojis in India.

Smiley World, founded by French journalist Franklin Loufrani more than 25 years ago, has built a business from royalties collected on a symbol they trademarked in over 100 countries, for use over a wide range of product categories.

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