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Marvel’s Avengers and KKR join hands, launch special edition merchandise

With the Indian Premier League (IPL) fever spreading across the nation, the Marvel’s Avengers and Kolkata Knight Riders (KKR) teamed-up for a special edition merchandise collection.

The range includes designs inspired by Marvel’s popular Avengers franchise that have been seamlessly blended with the elements, themes and colours of the IPL team. The collaboration marks the release of the much-anticipated Marvel Studios’ Avengers: Infinity War.

Commenting on the association, Venky Mysore, CEO & MD, KKR, said, “The power of Marvel’s Avengers and the punch of the Kolkata Knight Riders will delight fans with this new range of exciting products. Sportspersons are real life Super Heroes and we are thrilled to back this initiative that will present the synergies between our players and Marvel’s much-loved Super Heroes. Licensing & Merchandising is a focus for us, and this partnership with one of the biggest consumer products brands in the country is a step in that direction.”

The exclusive collection will include t-shirts, back to school range, mugs, board games, card games, mobile covers, power-banks among others.

According to the website, the price for these merchandises range from Rs 599 to Rs 2000.

“It’s the 10th anniversary of the Marvel Cinematic Universe and with this collaboration, we are giving our Indian fans an amazing opportunity to experience the most celebrated sport in the country with their favourite Super Heroes”, said Bikram Duggal, Executive Director and Head – Studios & Chief Marketing Officer, Disney India.

The co-branded merchandise will be available on KKR’s web portal – and also across retail and e-tail outlets mid-April onwards.

The 11th edition of the popular Indian Premier League (IPL) is scheduled to begin on today (April 7) and continue till May 27, 2018, with the first match between Mumbai Indians and Chennai Super Kings.

Shah Rukh Khan-owned Kolkata Knight Riders first match is scheduled for April 8 with the Virat Kohli-led Royal Challengers Bangalore.



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