YRF signs two-film distribution deal with Green Gold Animation

Yash Raj Films (YRF) has entered into an agreement with Green Gold Animation. As per the pact, YRF will distribute two animated movies produced by Green Gold — Hanuman vs. Mahiravana and Chhota Bheem: Kung Fu Dhamaka across India.

Both the locally animated films will be released nationwide in Hindi and Tamil, in both stereoscopic 3D and standard versions.

Hanuman vs. Mahiravana will hit the silver screens on June 22, while Chhota Bheem: Kung Fu Dhamaka will release later this year.

According to the trailer, Hanuman vs. Mahiravana is the story of Lord Hanuman and his attempts to free Ram and Lakshman from the clutches of Mahiravana, the ruler of the underworld. The trailer promises an animated adventure with plenty of action and of course, everyone’s favourite characters from Ramayana. Whereas, Chhota Bheem: Kung Fu Dhamaka traces the encounter between Bheem and his nemesis in China.

“Chhota Bheem and Hanuman are iconic animation characters among Indian kids today,” said Rohan Malhotra, VP – Distribution, YRF.

According to Rohan, Hanuman from mythology and Chhota Bheem as a fictional character deserve a strong release.

Commenting on the distribution deal with YRF, Rajiv Chilaka, CEO, Green Gold Animation said, “YRF is a big and strong partner for us and we have worked together in the past and we are happy that this partnership will bring two amazing stereoscopic 3D animated movies for Indian audiences.”

Also, Licensing Corner announced that Rajiv Chilaka, CEO, Green Gold Animation, will lead the opening keynote at The India Brand Licensing Summit 2018.

The event is conceptualized by Licensing Corner & executed by Rooh entertainment, CEO Editor–in-chief, Rutika Malaviya, also a former LIMA (The International Licensing Industry Merchandiser’s Association) Official Representative in India.

This twin-film deal is to increase the consumption of home-grown entertainment.

Earlier, YRF had handled the successful Indian release of Green Gold’s 2013 film Chhota Bheem and the Throne of Bali.

Green Gold presently has presence in 2D animation, 3D animation, move distribution, merchandising and others. The popularity of the characters created by Green Gold has transcended over the years and it has helped the company establish itself as a leading player.

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