Bollywood actor Hrithik Roshan invests Rs 6 crore in Bengaluru-based fitness startup Cure.Fit.
In August 2017, the startup had signed on Hrithik Roshan as its brand ambassador valued at Rs 100 crore, which is touted as one of the largest endorsement deal signed by an Indian startup.
The five-year association includes the actor’s equity stake in the company in lieu of cash investment, promotions and royalty from his personal brand HRX’s specialized workout plan.
According to the MCA filings, Hrithik invested directly in Cure.Fit and also through his entity, Extreme Brands.
Brainchild of former Flipkart executives Mukesh Bansal and Ankit Nagori, Cure.Fit was established in 2016.
Till date, Cure.Fit has raised more than $45 Million in funding across multiple rounds from an array of investors such as Accel Partners, IDG Ventures Kalaari Capital, and UC-RNT Fund, among others.
Recently, Cure.Fit acquired Fitness First in India. Fitness First India is one of the country’s leading premium fitness chains with 10 fitness centres in the NCR and Mumbai. The fitness centres are full-service centres and employ expert trainers as well as personal trainers along with a mix of machine-based and group exercises.
Cure.Fit now has a presence in Bengaluru, NCR, and Mumbai, and has over 40,000 members.