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Game of sponsors: These brands associate with your favourite teams in IPL 2018

Today is the day, when you will witness the fleet of your favourite teams, challenging each other for the coveted title of ‘Indian Premier League’ 2018 Champions.

According to a report in the Moneycontrol, the star-studded tournament has seen a mega risk insurance cover of almost Rs 2,500 crore across categories this year.

The aid the size of the cover for the broadcast has risen to Rs 1,500 crore compared to Rs 1,300 crore last year, while on the other hand the premiums have seen a jump of 3.5 to 4 times on an average, the report stated.

The cover includes Rs 1,500 crore for broadcasters for complete IPL including event cancellation and ticket cancellation. New India Assurance has been the largest player in this space writing about 75 percent of the market policies

When we are talking about IPL, sponsorships and partnerships always remain the centre-stage.

Let’s take a quick look at the latest sponsors:

The Vivo Indian Premier League (IPL) has added Paytm as an on-ground sponsor as the mobile wallet brand comes on board as the Official Umpire Partner for the next five years (seasons 2018 through 2022).

Paytm is also the Title Sponsor of India Cricket.

Tata Motors appointed as the official partner for IPL for three years. As the official partner, Tata Motors will leverage the IPL 2018 platform to showcase the new Nexon in the stadium, across all matches, with on-ground engagement plans and merchandise.

CEAT Tyres will continue its association with the annual tournament as the official time-out partner for the next five years.

HPL Electric & Power Ltd has tied-up with RCB (Royal Challengers Bangalore) as the official partner in LED Lighting & Switchgears category. As a part of the association, Royal Challengers Bangalore will sport the company’s branding on its uniform. The company will further leverage the association by using RCB & its associated players in all communications related to LED & Switchgears for the agreement duration.

Radio network 93.5 RED FM announced its association with SunRisers Hyderabad (SRH) team as principal sponsor for the 11th season of IPL.RED FM said the team will sport its branding on their jerseys. As a part of the association, RED FM, will do content for both radio and digital with the SRH team, among others.

Tecno Mobile has announced its partnership with Kings XI Punjab team. As per the collaboration, Kings XI Punjab players will sport Tecno branding on the team uniforms during matches.

HMD Global, which designs and sells Nokia brand of smartphones and feature phones, also announced that it will return (as Nokia) as the principal sponsor of the Shah Rukh Khan-owned Kolkata Knight Riders in the IPL. Also, the Marvel’s Avengers and Kolkata Knight Riders (KKR) teamed-up for a special edition merchandise collection.

South India’s largest footwear retail and franchising company Centro has become the official sponsors of Sunrisers Hyderabad team.

Eros Now, the digital over-the-top (OTT) South Asian entertainment platform of Eros International, will be the Title Sponsor of Virat Kohli led-Royal Challengers Bangalore team. Leveraging the nation’s two biggest attractions – Bollywood and Cricket, Eros Now has become one of the first OTT player to come on board as a sponsor of a league team at IPL 2018.

Samsung has signed up as the Principal Sponsor of Mumbai Indians. Samsung, which is India’s most trusted brand, will also be seen on the perimeter boards and the player dugout. At the Wankhede Stadium, the home ground of Mumbai Indians, the North Stand has been designated Samsung North Stand.

Burger King is also launching a targeted brand campaign and a partnership with current crown-bearers and reigning IPL champions. Burger King has associated with Mumbai Indians to become the exclusive category partner for the team, who will proudly sport the Burger King logo as part of their outfits.

Universal Sportsbiz Pvt Ltd (USPL) has announced that WROGN and IMARA will be the official lifestyle partners for team Royal Challengers Bangalore.

The RCB has announced HP Inc India as their principal sponsor. As part of the partnership, HP will have visibility across retail outlets, on-ground activations, team jersey and will feature in promotions and activations led by RCB team and management. Further, on the other hand, RCB players will be visible in HP led promotional activations.

Moreover, Star India, the media rights holder of the IPL from 2018 to 2022 also announced that 34 brands in total have signed on as commercial partners for the broadcast (TV and digital) of the tournament. While Vivo, Coca Cola and Jio have signed on as co-presenting sponsors, Polycab, Parle Products, AMFI, Make Amy Trip, Vimal Pan Masala and Asian Paints, and Dream 11 are associate sponsors.

The 11th edition of the popular Indian Premier League (IPL) is scheduled to begin on today (April 7) and continue till May 27, 2018, with the first match between Mumbai Indians and Chennai Super Kings.



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