After Gionee mobile brand, Virat Kohli has been appointed as the brand ambassador for Uber India. Kohli, the captain of the Indian Cricket team, will now be the face of the brand across the Asia Pacific region.
Besides being the face of the brand, Virat will be actively involved in a series of marketing and customer experience initiatives to be rolled out by Uber India.
Uber India’s association with Virat Kohli will mean that the ride-sharing app will lay the foundation for a host of brand-led interventions in 2018. However, it did not disclose the financial terms of the partnership.
“Sharing a common vision of empowering people and communities, this partnership will see Uber and Virat Kohli join hands to underscore the company’s commitment to serve billions in the country, in the years to come,” Uber said in a statement.
Virat also took to the Twitter and wrote about his association with Uber India, “Looking forward to a successful innings with @Uber_India. Stoked to #TakeABackseat and here’s why!”
— Virat Kohli (@imVkohli) March 9, 2018
Commenting on his association with Uber, Kohli said, “As a cricketer, I travel a lot and I have personally enjoyed the seamless experience of booking an Uber. It’s great to see how the company is using technology to revolutionize the way people move around cities and is empowering millions by creating economic opportunities. I am very excited to join hands with a company that is so committed to people and cities they operate in.”
This is the first time the ride hailing app has announced an ambassador for the Asia-Pacific region. Last month, it had named footballer Mohamed Salah as the brand ambassador for the Egypt market.
Speaking on the partnership, Amit Jain, President, Uber India and SA, said, “We are extremely delighted to sign on Virat Kohli to bat as brand ambassador for Uber India. His commitment to India on and off the field is commendable – from bagging world titles for the country to advocating positive change, he is invested in making a difference to the community at large.”
As India is a key market for Uber, the company will continue to focus on technology innovations that will make hailing a ride a seamless experience in 2018.