Nokia is all set to return as the principal sponsor of the Shah Rukh Khan-owned Kolkata Knight Riders in the upcoming Indian Premier League (IPL), said HMD Global.
HMD Global is the mastermind behind designing and selling the brand ‘Nokia’ smartphones and feature phones.
Commenting on the association, HMD Global Vice President and Country Head, India Ajey Mehta said, “Nokia brand and KKR have a history together and we are delighted to reunite the two again. KKR is among the most successful IPL franchisees and teams on the IPL circuit and like Nokia brand enjoys a pan India appeal.”
The association is for two years starting with the upcoming season of the IPL, scheduled to start from April 7. Nokia was the principal sponsor of KKR from 2008 till 2014.
As part of the partnership, HMD Global and KKR unveiled the new official team jersey for the 2018 season sporting the Nokia logo, the company said.
Recently, the Royal Challengers Bangalore (RCB) had announced HP Inc India as their principal sponsor for the upcoming IPL season. With this collaboration, HP aims to connect with millions of consumers across India as the leading technology provider.
The first KKR match is scheduled on April 8 with the Royal Challengers Bangalore. Unlike Gautam Gambhir, Dinesh Karthik will be captaining KKR.