Celebrities never sighed away from limelight and partnerships, and the latest to join the bandwagon is Bollywood actress Sunny Leone.
If a report in the Economic Times is to be believed, Chinese gaming giant Yoozoo Games (previously Youzu Interactive) has inked a three-year collaboration with Sunny Leone and Mumbai-based game development studio Gamiana for a mobile game. The game is slated to be launched worldwide by the end of this year.
The main objective of the firm is to capture gamers in Tier-2 and tier-3 markets in India.
The company plans to use Sunny Leone’s social media presence and connect to popularize the game and create monetization using the in-app purchases.
According to the ET tech report, Yoozoo Games India CEO Anuj Tandon said the game will be in the Social Casino genre and will feature Leone within the game-play. The game will be targeted towards the age group of 25 to 45 and will be available on Google Play, Apple App Store, and Facebook. Yoozoo has a development studio in Pune and will also partner with other studios to make games in the country.
Tandon said this is the first of many such partnerships for the Shenzhen Stock Exchange-listed firm which entered the India market in March last year.
“Celebrity associations are important to attract users from Tier 2 and Tier 3 markets since it significantly improves the trust factor for your game and the barrier to entry for these people to try out your game becomes much lower than the games which are not endorsed by celebrities or brands” Tandon was quoted as saying from the ETtech.
As per the association, Gamiana will help Yoozoo Games in the game development process by creating some parts of the game.
Yoozoo Games plans to launch three games by the end of this year, taking the Indian count to five games.
On the professional front, Leone will be next seen in Web Series – Karenjit Kaur: The Untold Story of Sunny Leone, where she will be uncovering her deep dark secrets. However, the trailer draws criticisms from various people.