#TuesdayTrivia: Do you know which BRAND first bought consumer products to India?

Disney India first brought its consumer products to India in 2005, is one of the major licensors in India. Working with local partners and organized retail giants such as Landmark, Amazon.in and Bestseller, Disney India has broadened its reach to over 2,00,000 outlets.

Disney is a family-based entertainment brand and is enjoyed and trusted by fans across different age groups.

The Walt Disney Company remains as the top brand licensor for nearly a decade, followed by Meredith and PVH Corporation in 2018, according to the annual Top 150 Global Licensors report.

Disney’s portfolio of properties includes Star Wars, classic characters such as Mickey Mouse and Minnie, Pixar films such as Cars 3, gaming titles among others.

About 90 years after his creation of the famous Mickey Mouse, Walt Disney’s legacy continues to entertain children and adults alike around the world. Ranked as the joint-fourth most reputable company in the world closely behind the internet company, Google, the Walt Disney Company is not only a strong and well-recognized brand, but it is also a quite profitable one. In total, the company generated more than 55 billion USD in revenue in 2017.

Merchandises:

The Consumer Products business plays a critical role in providing Indian consumers a chance to bring a piece of the Disney magic home through a wide range of creative and locally appealing merchandise all year-round.

Toys: The range includes exciting play products such as dolls, plush, arts and crafts, puzzles and board games, action figure, role-play range, remote control cars among others.

Fashion: The product category spans across a multitude of sub-categories such as apparel, footwear, sleepwear, and accessories.

Keeping in pace with the Marvel Mania, OnePlus 6 in association with Disney launched Marvel Avengers Special Edition at Rs 44,999. Acer had also tied up with Marvel to launch special Avengers branded notebooks.

In the apparel section, ONLY and Jack & Jones had partnered with Marvel for a special-edition capsule collection.

Disney India had tied-up with iconic Indian fashion brand Satya Paul to launch a stylish retro-modern collection titled ‘Disney Mono Pop by Satya Paul’ comprising of sarees, tunics, scarves, stoles, ties, and accessories.

Disney India collaborated with Hidesign to offer a limited-edition range of handcrafted leather bags and wallets inspired by Beauty and the Beast.

Home: Disney home products span across total home solutions including furniture, bedding, rugs, tableware, kitchenware, fans, paints and bath accessories.

Back-to-School Products: The range comprises of Bags, lunch boxes, water bottles, sippers, notebooks (ITC – Classmate), pens, pencil boxes, geometrical instruments, coloring range and much more.

Food, Health, and Lifestyle: The range includes snacks, cosmetics, bath products, confectionery, beverages, dental hygiene and much more. Disney India had collaborated with Biotique to bring beloved characters into the Baby and Kids range such as nourishing soap and lotions, powder, shampoo, massage oil and body wash.

Disney Publishing Worldwide (DPW): Disney is the world’s largest publisher of children’s books, magazines, and digital products and has over 500 titles published through local licensees in India.

Number Game:

The Walt Disney Company reported quarterly earnings for its second fiscal quarter ended March 31, 2018. Diluted earnings per share (EPS) for the quarter increased 30% to USD 1.95 from USD 1.50 in the prior-year quarter.

“Driven by strong results in our parks and resorts and studio businesses, our Q2 performance reflects our continued ability to drive significant shareholder value. Our ability to create extraordinary content like Black Panther and Avengers: Infinity War and leverage it across all business units, the unique value proposition we’re creating for consumers with our DTC platforms, and our recent reorganization strengthen our confidence that we are very well positioned for future growth, “said Robert A. Iger, Chairman and Chief Executive Officer.

Consumer Products and Interactive Media revenues increased 2% to USD 1.1 billion and segment operating income decreased 4% to USD 354 million as higher income from licensing activities was more than offset by a decrease in comparable retail store sales and an unfavorable foreign currency impact.

The increase in income from licensing was due to higher minimum guarantee shortfall recognition and increased sponsorship revenue, partially offset by a decrease in settlements and lower licensing revenue from sales of merchandise and games.

Working with over 150 licensees across categories, Disney-branded products are available across all the key retail outlets and online portals with branded pages on Amazon and Flipkart and with the strategic presence in portals such as Myntra, Jabong, Snapdeal and more.

Leave a Reply

%d bloggers like this: