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HomeFashion & AccessoriesAccessories LicensingFossil Group, BMW join hands to create timepieces

Fossil Group, BMW join hands to create timepieces

Fossil Group announced a global licensing agreement with Bayerische Motoren Werke Aktiengesellschaft (BMW) for a collection of BMW-branded watches and smartwatches.

The watches will be designing, developing and distributing through 2023.

“BMW is one of the most iconic brands in the world,” said Kosta Kartsotis, chairman and chief executive officer of Fossil Group.

“We look forward to bringing our watch design expertise and smartwatch capabilities to BMW enthusiasts around the world,” Kosta stated further.

In collaboration with the BMW team, Fossil Group will design and distribute BMW branded watches and accessories with the first collections available in 2019.

The collections will be sold globally in more than 4,000 BMW retail channels and key retailers in Fossil Group’s extensive global network.

Fossil Group is a global design, marketing, distribution, and innovation company specializing in lifestyle accessories. Under a diverse portfolio of owned and licensed brands, the products include fashion watches, jewelry, handbags, small leather goods, and wearables.


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