One of the largest manufacturers of home textile products and designer ethnic wear in India, Jaipur-based Bella Casa, has roped in Bollywood actress Jacqueline Fernandez on board as its brand ambassador for a two-year period.
Speaking on the association, Jacqueline Fernandez said, “Bella Casa has been setting benchmarks in the Indian home textile and ethnic fashion apparel industry when it comes to marrying design innovation and product quality with affordability. All of its offerings are created with an in-depth attention to detail, which is why more than 50 lakh Indians every year choose Bella Casa products. I am excited to be associated with the brand and am looking forward to representing its unique proposition to the Indian consumer base.”
The association with Jacqueline will allow the brand to enhance its market salience on a pan-India level. Bella Casa have been aggressively working towards increasing its visibility and distribution capabilities across the country.
“The bed linen market in India is pegged at around Rs 13,000 crore at present and is expected to grow at a CAGR of 12 percent annually. The ethnic fashion and apparel space has also witnessed a massive growth in demand for high-quality, stylish, yet affordable designer wear. We want to tap into these emerging business opportunities with our market-leading offerings. Bringing Jacqueline on board as our brand ambassador is perfectly in line with our growth strategy, as she personifies the style, trendiness, and elegance that Bella Casa as a brand stands for,” said Saurav Gupta, CEO, Bella Casa about the collaboration.
Listed on the Bombay Stock Exchange (BSE), the brand has a strong online presence through its associations with leading e-commerce companies such as Flipkart, Amazon, HomeShop18, and Naaptol.com.
Besides, Bella Casa has also tie-ups with some of the biggest modern retailers in India, including Reliance retail, Lifestyle, Pantaloons, Maxx, HyperCity, D-Mart, and Metro.
In addition, the brand also holds the licensing rights for Disney, Marvel, and hallmark design collection in India.