Art & Design Brand Licensing Home Decor 


Reading Time: 2 minutes Post Views: 3,381 New homewares range from renowned designer Farah Merhi at MENA retailer for Ramadan season INSPIRE ME! HOME DÉCOR PARTNERS WITH HOME CENTRE Inspire Me! Home Décor has secured a long-term deal with leading MENA home retailer Home Centre for an extensive line of home décor and home furnishings. Inspire Me! Home Décor, the lifestyle brand founded by acclaimed designer, author, entrepreneur, Farah Merhi currently has over 6.2 million global followers, making it the most-followed home décor inspiration page on Instagram. The deal with Home Centre was brokered…

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Apparel Licensing Jewellery licensing TV Series Licensing 

Masaba Gupta’s ‘Game of Thrones’ collection to unveil on April 9

Reading Time: < 1 minutes Post Views: 3,637 What happens when we finally got a date? The excitement doubles! Recently, HBO revealed the date of the premiere for the last season of Game of Thrones, which will take place on April 14. India will be able to watch the season 8 premiere on April 15, either on Hotstar or Star World. Now, we have a date for Masaba Gupta’s collection also. The ace designer is all set to launch the official ‘Game of Thrones’ collection on April 9, 2019. Revealing the launch date, the designer…

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Celebrity Licensing 

After apparel, YouTuber LaurDIY forays into home décor collection

Reading Time: < 1 minutes Post Views: 5,760 YouTuber LaurDIY has teamed up with Jay Franco & Sons to launch LaurDécor. The Brand Liaison, LaurDIY’s exclusive licensing agent, brokered the transaction. The new brand is a combination of new bedding and home goods collection inspired by the influencer’s designs. “Lauren brings her fans such joy and happiness,” says Elisha Gordon, vice president, licensing, Jay Franco. “We will design home collections that share her vibrancy and creativity, offering a direct connection between her space and theirs.” The new home décor collection will include signature bedding, bath,…

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Character Licensing 

Marvel, TCG team up for new superhero-inspired home décor collection

Reading Time: < 1 minutes Post Views: 3,743 Marvel has teamed up with TCG for a new collection of superhero-inspired home décor items, as per a report in the Global License. The new line will feature double-sided foam Gelli mats that feature characters on one side and patterns on the other. “Marvel Superheroes always save the day, and we’re delighted to feature these celebrated characters in our exciting new range of products. These introductions will thrill young fans with superhero play themes to spark their imaginations while delighting parents with safe play options and creative…

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Accessories Licensing Character Licensing 

Smith Taylor brings ‘Deer Little Forest’ home-decor accessories to UK

Reading Time: 2 minutes Post Views: 4,494 Koko Rose Media and This Is Iris announced a deal with Smith Taylor for ‘Deer Little Forest’, a unique Arts & Lifestyle brand created by illustrator Jo Rose. With this association, the agreement will see a first edition of high-end home accessories, including clocks, peg hooks, chalkboards, wall hangers, door signs, and vinyl wall stickers in the UK market. “We are excited to be working with the new lifestyle brand Deer Little Forest and their UK licensing team This is Iris on a brand-new range of products.…

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Celebrity Licensing Collaborations 

Jacqueline Fernandez to be the new face of Jaipur-based Bella Casa

Reading Time: 2 minutes Post Views: 4,720 One of the largest manufacturers of home textile products and designer ethnic wear in India, Jaipur-based Bella Casa, has roped in Bollywood actress Jacqueline Fernandez on board as its brand ambassador for a two-year period. Speaking on the association, Jacqueline Fernandez said, “Bella Casa has been setting benchmarks in the Indian home textile and ethnic fashion apparel industry when it comes to marrying design innovation and product quality with affordability. All of its offerings are created with an in-depth attention to detail, which is why more than…

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Toy Licensing 

MGA Entertainment prepares for upcoming BLE

Reading Time: 3 minutes Post Views: 4,116   MGA Entertainment. Inc. (MGAE) one of the world’s leading privately held toy and family entertainment companies continuing with the expansion of its global licensing program for the phenomenal toy brand, L.O.L. Surprise!™, is currently performing among top toy sales around the globe, it prepares for the upcoming Brand Licensing Expo (10-12 October, Olympia London, London, UK). MGAE’s new toy brand, L.O.L. Surprise! has become a global sell out since launching in December 2016. Targeting young girls between ages 6 to 9, L.O.L. Surprise! offers the ultimate…

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Accessories Licensing Apparel Licensing Character Licensing Fashion Licensing 

SmileyWorld secures licensees at Maison & Objet Paris

Reading Time: < 1 minutes Post Views: 3,750 Smiley and SmileyWorld’s licensees were out in full force at this year’s Maison & Objet in Paris, Sept. 2-6. Ten companies across a variety of home categories displayed branded merchandise that features the brand’s signature icons and designs, highlighting the continued expansion of its licensing program. The licensees who would be displaying new Smiley products include T&F for Smiley kitchen accessories, home décor, plush and more;Alpa (Foxtrot) for SmileyWorld gift collections;Zak! Designs for SmileyWorld kitchenware;Fire Design for Smiley fire extinguishers;Insenso Bali for SmileyWorld lamps;Kleen-tex for Smiley door…

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