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Designer Farah Khan partners with Magnum, unveils exquisite collection

Jewellery designer Farah Khan has collaborated with ice-cream brand Magnum and launched an exclusive jewellery and delectable pieces line ‘MagnumXFarahKhan Collection’.

The designer finally unveiled the exquisite collection at Four Seasons Hotel, Mumbai along with Bollywood actress Kalki Koechlin on April 24, 2018.

The collection is inspired by the brand philosophy of taking pleasure seriously and will go online via the designer’s website and will hit stores from today itself (April 24).

The new collection is a glamorous confluence of chocolate, diamond and pure pleasure!

Commenting on the association with the ‘Girl in Yellow Boots’ actress, Farah said, “Kalki is like a black chocolate. She is warm and real, and someone who is beautiful from inside-out. Kalki inspired I would like to thank Magnum for introducing me to Kalki in real life for this beautiful collection. Her journey in the movies inspired me. The real Kalki fits the tagline ‘TakePleasureSeriously’ because she is doing what she seriously loves, and so is Magnum and I”

The ‘MagnumXFarahKhan’ Collection promotional campaigns features Bollywood actress Kalki Koechlin.

When asked Pleasure Seriously or Secret Sins, Kalki commented, “I don’t why people associated pleasure with sins. I believe pleasure should be taken seriously and celebrated.”

Check out this video by Magnum India, where Farah Ali Khan and Kalki,  the leading ladies of the MagnumXFarahKhan collection to get ready to TakePleasureSeriously!

“For us Magnum is beyond ice-cream, it’s more like a philosophy. And that’s why we said, Magnum is not made but crafted with the best ingredients. We collaborate with the same people who believe in the same philosophy, and why we associated with Farah. She takes her art with the same kind of seriousness, that we take,” said Himanshu Kanwar, Head – Magnum Ice Cream, India, Hindustan Unilever Limited about the association.

Even, Manasi Scott enthralled audience with her special composition that was exclusively crafted for the collection. Here’s the video:

The new jewellery collection were showcased on the official Farah Khan website. The price starts from Rs 4,400 and went up to Rs 1,49, 300.

Check out the collection here:

(Image Courtesy: Farah Khan Official Website)

Unleashing the collection, the official Facebook page of the designer shared a video and wrote, “It’s finally here! I present to you my most passionate project till date, crafted with care & pleasure – The #MagnumxFarahKhan Collection. An eclectic mix of Magnum’s delicious layers and my signature design aesthetic, this collection is for the sweet & playful side of you.”

Earlier, giving an insight of the venue, the Magnum India took to the Twitter and wrote, “It’s time to #TakePleasureSeriously! #MagnumXFarahKhan.”

A few star-studded delectable were kept on display before the launch.

Ahead of the launch, the designer took to the Twitter and wrote, “We are all set to lift the curtain on the stunningly elegant #MagnumXFarahKhan collaboration. 1 day to go! #TakePleasureSeriously @FarahKhanAli @kalkikanmani.”

Earlier, Farah Khan in a statement said, “My creations align with the brand’s philosophy of craftsmanship and indulgence, inspiring every woman to experience bejeweled pleasure and unravel their playful side.”

Actress Kalki Koechlin said, “It inspires a notion of pleasure. Set on rose gold with quirky chocolate diamonds, the collection brings out the sweet, naughty and playful side of me.”

Himanshu feel the pieces in the MagnumXFarahKhan Collection are truly a work of art.

Farah Khan is India’s renowned jewellery designer and retails across the country and has clients across the globe. The label is looking to expand its presence in the international markets and currently in talks with various international chains to set up exclusive stores in prominent fashion capitals.

Earlier, the premium ice cream brand, which is known for giving artistic retreats, had partnered with the patisserie queen, Pooja Dhingra, to craft limited-edition Magnum pieces that draw inspiration from India’s leading fashion icons. This collaboration is based on sophisticated craftsmanship and guilt free indulgence. All these delectable was inspired from the ensembles of Sonam Kapoor, Lisa Haydon, Neha Dhupia and even Masaba Gupta’s design.

Surely! It’s gonna be the Collaboration of the year!



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