Indian cricketer K L Rahul launches ‘Gully’ – A cult streetwear brand

Joining the bandwagon of celebrities, Indian cricketer K L Rahul announced the launch of Gully –  a ‘cult streetwear brand’ in collaboration with retail partner Zeko Online, according to a report in the Business Standard.

The deal was structured and executed by Bunty Sajdeh led Cornerstone Sport and Entertainment, the sports talent management agency which also manages Indian captain Virat Kohli.

Being a co-owner, Rahul has been actively participating – right from the inception of the brand to regular inputs based on the design, style and quality of the products.

Commenting on the association, Arjavi Shah Marwaha, director, Zeko Online said, “The core of the brand is street culture, hip-hop, rap and street sports. Our target audience is the youth. Gully is an everyday wear brand, with an emphasis on comfort and quality at a reasonable cost.”

The range will be available in all the e-commerce websites in the coming weeks. The collection will include tee-shirts, joggers and shorts for men and will expand its portfolio to include a women’s clothing line and introduce categories such as jeans and sweatshirts as well.

“We will be expanding to offline retail through unique Gully pop-up retail experience stores. We are also in talks with a few investors and after funding we will look at rapid expansions through other channels,” added Marwaha.

“We felt Arjavi was the right person since she has 15 years of experience as a designer, manufacturer and collaborator in making successful private labels for India’s leading retail chains,” Jogesh Lulla, COO, Cornerstone Sport was quoted as saying.

With this, the brand intends to expand its presence to physical retail in the coming months, and its portfolio of products.

Not only this, Bollywood actress Jacqueline Fernandez has launched a female-only fitness and fashion brand ‘Just F’with Mojostar. With this launch, Just F marks the second co-created brand launched by Mojostar, which has been consolidating its position as a world-class ‘house of brands’.

Just F is a female-only fitness and fashion brand created with an aim to bring the ‘F’ factor back into feminine fitness.

Earlier, Tiger Shroff also launched his own active clothing and accessories brand ‘Prowl’ in partnership Mojostar. Prowl is expected to hit the markets in June this year and will be available across the country. The brand will offer active wear clothing for a certain period of time and will move on to accessories such as footwear, gym bags and fitness accessories later.