The Box Out Group, specializing in branded subscription box solutions, has secured a multi-year licensing partnership with Hearst Magazines to produce the ‘COSMOBox’, Cosmopolitan magazine’s first-ever subscription box offering.
The partnership was brokered by IMG, Cosmopolitan’s global licensing representative.
Aligned with Cosmopolitan’s mission to inspire fun, fearless females, the COSMOBox delivers readers a unique collection of products curated by Cosmopolitan editors.
Each themed box is filled with an assortment of products valued at over $60, for only $29.99 per month. The items are expertly packed and shipped straight to subscribers’ doorsteps.
“The Box Out Group is an established leader in subscription box marketing, and we’re very pleased to collaborate on this new monthly offering to deliver all of the latest must-have items in beauty, lifestyle and fashion directly to our readers,” said Steve Ross, global chief licensing officer and head of Brand Development for Hearst Magazines.
“With Cosmo’s brand authority, the value proposition of our COSMOBox for avid readers of the magazine and brand-enthusiasts stands alone,” Steve further added.
The current box offering include: L’Óreal Paris Ever Pure Deep Moisture Hair Sheet Mask; Klorane Dry Shampoo with Nettle-Natural Tint; Invisibobble Slim Hair Ties; Bioré Acne Cleansing Foam with Baking Soda; Finishing Touch Flawless in Blush; Dove Anti-Stress Miceller Water Beauty Bar; Skin Better Hydro Boosting Creme .10ML; E.L.F. Cosmetics Blend It Out Silicone Sponge Duo; Neutrogena Radiance Boost Brightening 100% Hydrogel Mask; and Sunday Riley C.E.O. Rapid Flash Brightening Serum.
Commenting on the association, Darrel Branch, CEO, The Box Out Group said, “We are excited and confident that the combination of Hearst and TBOG’s expertise will grow the subscription box industry. We look forward to merging our marketplace leadership with Cosmopolitan’s renowned brand to connect with new and loyal customers.”
Cosmopolitan is the world’s largest young women’s media brand with more than 120 million touchpoints across print, digital, and social platforms.