Accessories Licensing Fashion Licensing 

Cosmopolitan, Gina Concepts join forces to launch new cosmetic accessories line

Reading Time: < 1 minute Post Views: 1,851 Hearst Magazines announced a licensing agreement with Gina Concepts, a subsidiary of Gina Group, to develop its first Cosmopolitan-branded cosmetic bags and accessories collection. Commenting on the partnership, Steve Ross, Global Chief Licensing Officer and Head of Brand Development, Hearst Magazines said, “Cosmopolitan is a champion of fashion and beauty in every form, and with this new line of cosmetic accessories, beautiful and functional design is at the heart of every piece allowing ‘Cosmo Girls’ of all ages to express their own unique style.” The partnership was…

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Collaborations Fashion Licensing 

Box Out Group launches Cosmopolitan’s monthly subscription box offering

Reading Time: 2 minutes Post Views: 2,348 The Box Out Group, specializing in branded subscription box solutions, has secured a multi-year licensing partnership with Hearst Magazines to produce the ‘COSMOBox’, Cosmopolitan magazine’s first-ever subscription box offering. The partnership was brokered by IMG, Cosmopolitan’s global licensing representative. Aligned with Cosmopolitan’s mission to inspire fun, fearless females, the COSMOBox delivers readers a unique collection of products curated by Cosmopolitan editors. Each themed box is filled with an assortment of products valued at over $60, for only $29.99 per month. The items are expertly packed and shipped…

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Hearst Magazines extends product licensing relationships with IMG

Reading Time: < 1 minute Post Views: 3,892 Hearst Magazines has extended its product licensing relationships with IMG to include Esquire in the US and Canada. It may be recollected that IMG has represented Hearst Magazines brands including Cosmopolitan, Esquire and Harper’s Bazaar outside the US since 2013 and Cosmopolitan in the US since 2015. With this new multi-year agreement, IMG will focus on building a portfolio of refined and aspirational products for Esquire in markets around the world across categories including apparel, accessories, jewellery, home and travel. “Like the venerable Esquire brand, IMG is…

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Food & Drink 

Hearst Magazines ties up with Franchise India Holdings to launch Esquire-branded whisky lounges across India

Reading Time: < 1 minute Post Views: 3,224 Hearst Magazines has tied up with Franchise India Holdings to launch Esquire-branded whisky lounges across India. The Esquire lounges will provide an immersive brand experience inspired by the long-running men’s magazine. “The Esquire brand has global recognition, epitomizing cool confidence, wit and style; the lounges will reflect that, offering guests a truly unique experience,” says Steve Ross, VP, global chief licensing director, Hearst Magazines. “This partnership is an excellent opportunity to create a new business with a best-in-class operator and bring the spirit of our brand to a new audience,” he added. The first Esquire lounge…

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