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Alcis Sports, Flipkart join hands to launch official 2018 FIFA World Cup merchandises online

In what could be termed as good news for sports enthusiasts, Alcis Sports partnered with e-commerce giant Flipkart to launch official 2018 FIFA World Cup Russia merchandises online.

According to a report in the Exchange4media, Alcis Sports has signed an exclusive deal with Flipkart to retail fan-wear merchandises on the online platform.

Alcis Sports bagged the rights for the upcoming 2018 FIFA World Cup Russia licensed apparel merchandises for India, Nepal, Sri Lanka and Pakistan.

Alcis Sports has lined up a comprehensive range of over 550 articles that will be exclusively available on Flipkart including apparels such as T-Shirts, Polo T-shirts, Shorts, Track pants, Tracksuits, Hoodies, Jackets, Sweatshirts, Jerseys and Caps.

The licensed apparel merchandises for the World Cup starts at Rs. 399.

“Football has always been popular among fans in our country and it got a further boost when we hosted the U-17 World Cup in India. With the Russia World Cup, just a matter of few months away, it is the right time to introduce these products to these fans”, said Roshan Baid, Managing Director, Alcis Sports was quoted as saying.

Speaking on why the company chose Flipkart, Baid stated that Alcis Sports is a young and youthful brand with the target audience being online.

Besides Flipkart, all the licensed products will also be available across the brand’s five exclusive stores and large format retail outlets such as Lifestyle, Shoppers Stop, Central, Globus, Sports Station etc.

Anuj Batra, President, Alcis Sports said, “The mandate from FIFA for the 2018 Russia World Cup licensed apparel merchandise is a wonderful opportunity for us at Alcis Sports to showcase our manufacturing capabilities and prowess. Alcis Sports is known for its advanced apparel technology at attractive price points, and we are confident that this range will find great traction among football lovers of the country.”

The licensed apparel range also includes country-specific merchandise such as Brazil, Germany, England, Spain, Portugal, France, Uruguay, Belgium and Sweden.

The World Cup in Russia promises to be one of the biggest tournaments in the world, which is scheduled to start from June 14 until July 15. This will be the first World Cup held in Europe since the 2006 tournament in Germany, and the first ever to be held in Eastern Europe.



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