In a fairly refreshing turn of events, Bollywood actor Sidharth Malhotra has been roped in as the Brand Ambassador of Pepe Jeans London. With this association, the Aiyaary actor becomes the first Indian face to join the global company.
Malhotra joins a star-studded global line-up including Ashton Kutcher, Cristiano Ronaldo, Kate Moss, Sienna Miller and Cara Delevigne among others.
Speaking on this association Sidharth Malhotra said, “Pepe Jeans is such a cool and iconic casual wear brand, and I am super excited to be the first Indian face of the Pepe Jeans brand legacy with this campaign. Denim has always been my go-to fashion essential and I have been a longtime fan of the brand.”
The Student of the Year actor’s unique style, confidence and charisma makes him the perfect advocate for Pepe Jeans’s newest Spring Summer 18 campaign #MadeToCreate.
Sidharth shared a video on his micro-blogging site and wrote, “Denim never goes out of fashion! Had tons of fun shooting this one with @PepeJeansIndia. Time to let your inner artist take over #MadeToCreate”.
— Sidharth Malhotra (@S1dharthM) March 7, 2018
According to Kavindra Mishra, MD, Pepe Jeans India, Sidharth’s popularity, expressed affinity for the brand, powerful persona and youth connect brings a compelling energy to Pepe Jeans.
After ‘Aiyaary’, Sidharth will be seen next in his first biopic which is based on Kargil martyr Captain Vikram Batra. The actor’s other film, ‘Aashiqui 3’, is currently in the scripting stage starring Alia Bhatt in pivotal roles.
Pepe Jeans London has been at the forefront of international denim-led fashion for the past 45 years, being able to create an internationally recognized brand with a unique strategy and reputation.