After Snickers, Dream11, India’s Biggest Sports Game announced iconic cricketer and former Indian cricket captain Mahendra Singh Dhoni as their brand ambassador.
MS Dhoni will be the new face of Dream11’s multi-channel marketing campaigns and brand engagement activities. The company aims to surge ahead and strengthen its leadership position in the online sports gaming industry.
Additionally, Mars International India announced Dhoni as the new brand ambassador for its chocolate brand ‘Snickers’.
Speaking on the association with Dream11, Mahendra Singh Dhoni was quoted as saying, “I am delighted to associate with Dream11 – because it gives millions of sports fans an opportunity to be the decision maker, create their own team and experience the game first-hand. The Dream11 platform perfectly defines the importance of choosing the right players and building a team as per the playing conditions.”
Dream11 user actually aspires to employ the same kind of thinking prowess that has made MS Dhoni such a master of the game truly makes him a unique fit for the Dream11 brand.
Commenting on MS Dhoni’s association with Dream11, Harsh Jain, CEO, Dream11 said, “Dhoni’s immense popularity amongst sports fans, coupled with his leadership qualities and sharp cricketing acumen, makes him the perfect match for our brand. He embodies all the characteristics that our users need while picking their Dream11 team. We believe this association will help us exponentially grow our current user base of 2 crore Indian sports fans.”
Speaking on the occasion Arun Pandey, CMD, Rhiti Group said, “We are happy to be associated with Dream11 and look forward to an extended partnership with them. The future is really bright for fantasy sports platforms like Dream11 as it is catching up massively with the Indian youth and creating a new era in the sports industry all together.”
Besides these, Dhoni endorses an array of brands across categories such as Exide Life Insurance, Orient Fans, smartphone maker Lava International, automobile firm TVS Motors, liquor brand McDowell’s No. 1, SRMB Steel and health supplement brand Revital H.