Disney appoints Mahesh Samat as Asia Pacific Head of consumer products

The Walt Disney Company announced the appointment of Mahesh Samat, Executive Vice President, Disney Consumer Products Commercialization for the Asia Pacific region. Reporting into Ken Potrock, President, Disney Consumer Products Commercialization, Mahesh takes on responsibility for the commercialization of Disney franchises across merchandise, publishing and licensed games throughout India, Southeast Asia, Greater China, Korea, Japan, Australia, and New Zealand. “The Asia Pacific region continues to provide an immense opportunity for Disney products and experiences,” said Potrock. “I am confident that Mahesh’s proven leadership and steadfast focus on innovation and entrepreneurship…

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Brand Licensing 

Discovery to sell its merchandise in India, expected to hit stores by 2019

Discovery Communications, the world’s largest factual entertainment company is planning to sell its merchandise in India. Since the income from the TV broadcasting comes under pressure, the move has been taken to open up a new revenue stream. Black White Orange Brands has been appointed by Discovery, Inc. as the licensing agent for the Discovery brand in India. As per the association, Black White Orange will work together with Discovery to bring their brand extension, to develop products for the local market and explore deals and partnerships for official licensed…

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Corporate Brand 

First half of 2018 results: Lego’s revenue falls 5% to USD 2.21 billion

The LEGO Group witnessed a 5% decline in revenue for the first half of fiscal 2018, to the tune of USD2.21 billion. Similarly, operating profit was down 4% to USD651 million, and net profit dropped 10% to USD465 million. The LEGO Group CEO, Niels B Christiansen said, “Our plan for 2018 is to stabilize the business and invest to create growth in the longer-term. These results show we’re on track and we are encouraged by the early progress. They are due to strong execution by our market teams and compelling…

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Merchandise Licensing People 

Netflix hires Disney Executive Christie Fleischer as Global Head of Consumer Products

Netflix has hired Disney veteran Christie Fleischer as its global head of consumer products to oversee retail and licensee partnerships, publishing, interactive games, merchandising and experiential events. In her current role, Fleischer will lead a team focusing on developing the consumer products portfolio across all categories for Netflix original series and films. She joins the Los Angeles based team on September 4. Commenting on the new role, Fleischer said, “I’m excited to begin this next chapter with Netflix. With the amazing series and films being developed on a global scale,…

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Brand Licensing Toy Licensing 

Viacom18 to develop preschool series ‘Wissper’ licensing program in India

The German media companies — Studio 100 Media and m4e have signed a deal with Viacom18 Media that sees the animated preschool series Wissper debuting in India along with a consumer products roll-out. India’s leading Hindi entertainment channel has secured all rights for TV, digital and home entertainment as well as for licensing and merchandising for its subcontinent including Bangladesh, Bhutan, Nepal, Pakistan and Sri Lanka. The show will be premiere on Nick Jr. India this autumn. Viacom18 Consumer Products is developing a licensing program for Wissper in India, with…

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Character & Entertainment Corporate Brand Know-How Merchandise Licensing 

#TuesdayTrivia: Do you know which BRAND first bought consumer products to India?

This weeks #TuesdayTrivia: Do you know which BRAND first bought consumer products to India? Disney India first brought its consumer products to India in 2005, is one of the major licensors in India. Working with local partners and organized retail giants such as Landmark, and Bestseller, Disney India has broadened its reach to over 2,00,000 outlets. Disney is a family-based entertainment brand and is enjoyed and trusted by fans across different age groups. The Walt Disney Company remains as the top brand licensor for nearly a decade, followed by…

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