Discovery Communications, the world’s largest factual entertainment company is planning to sell its merchandise in India. Since the income from the TV broadcasting comes under pressure, the move has been taken to open up a new revenue stream.
Black White Orange Brands has been appointed by Discovery, Inc. as the licensing agent for the Discovery brand in India. As per the association, Black White Orange will work together with Discovery to bring their brand extension, to develop products for the local market and explore deals and partnerships for official licensed merchandise such as apparels, electronics, toys, travel and adventure gear, bags, stationery, and home décor.
“We look forward to delivering creative brand licensing opportunities and building on Discovery’s existing reputation with a broader consumer base. The unique brand position that Discovery has created over the years, on top of the remarkable brand awareness, provides an exciting foundation upon which we will build the brand extension solutions,” said Bhavik Vora, founder of Black White Orange Brands.
Vora said talks are on with one of the largest fashion retailers to sell apparels online and with distributors for other products. The premium products will range in price from Rs 1,200 to Rs 6,000 and will be positioned in categories where there is not much clutter.
“Discovery, the global leader in real life entertainment, is recognized for its heritage, designs and premium quality. We’re excited to be partnering with Black White Orange and look forward to the innovative ideas they will bring to our brand extension programme, providing consumers in India with a direct connection to Discovery through a range of products,” said Ian Woods, SVP International Licensing, Discovery.
Discovery has an extensive portfolio of consumer products globally, including brands such as Animal Planet, Animal Planet Pets, Discovery Adventures, and Discovery Expedition.
“We are really thrilled to be working with an agency as dynamic and creative as Black White Orange,” said Alison Paye, Creative Director Consumer Products, Discovery.
BWO has exclusive licensing agreements such as HBO’s Game of Thrones and Universal Pictures’ properties Minions, Jurassic World and Jaws, DreamWorks’ Shrek and Kung Fu Panda, Rajamouli’s Bahubali, and the Royal Challengers Bangalore cricket team.
The official Discovery merchandise and consumer products are expected to hit stores by early 2019.