Celebrity Licensing 

After apparel, YouTuber LaurDIY forays into home décor collection

YouTuber LaurDIY has teamed up with Jay Franco & Sons to launch LaurDécor. The Brand Liaison, LaurDIY’s exclusive licensing agent, brokered the transaction. The new brand is a combination of new bedding and home goods collection inspired by the influencer’s designs. “Lauren brings her fans such joy and happiness,” says Elisha Gordon, vice president, licensing, Jay Franco. “We will design home collections that share her vibrancy and creativity, offering a direct connection between her space and theirs.” The new home décor collection will include signature bedding, bath, beach and home…

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Celebrity Fashion & Accessories 

YouTuber LaurDIY teams up with Mad Engine to launch apparel collection

YouTuber LaurDIY, also known as Lauren Riihimaki, has partnered up with Mad Engine to launch a new collection of branded apparel and accessory products. LaurDIY’s licensing agency ‘The Brand Liaison’ brokered the transaction. Commenting on the association, Riihimaki said, “We have already successfully launched sleepwear and other apparel products and my fans and followers keep asking for more merch. Mad Engine is a leader in their space and they have very strong design and production capabilities. Their creative team has been incredible at interpreting my brand, designs and aesthetic. I…

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