youthiapa masks Celebrity Licensing 

Bhuvan Bam’s brand Youthiapa launches a newline of face masks

Reading Time: 2 minutes Post Views: 2,565 Indian Youtuber Bhuvan Bam has launched a range of printed facemasks under BB Ki Vines’ official fashion line, ‘Youthiapa’. The limited-edition range of face masks is available on the official website at Rs 125 per piece. Bhuvan Bam’s brand Youthiapa launches a newline of face masks Bam is encouraging the next generation to vouch for and practice social distancing as a civic duty by wearing masks at all times. Adding a dose of fashion to this necessary, he is attempting to influence such style-motivated youth to effect…

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Celebrity Licensing 

After apparel, YouTuber LaurDIY forays into home décor collection

Reading Time: < 1 minutes Post Views: 5,757 YouTuber LaurDIY has teamed up with Jay Franco & Sons to launch LaurDécor. The Brand Liaison, LaurDIY’s exclusive licensing agent, brokered the transaction. The new brand is a combination of new bedding and home goods collection inspired by the influencer’s designs. “Lauren brings her fans such joy and happiness,” says Elisha Gordon, vice president, licensing, Jay Franco. “We will design home collections that share her vibrancy and creativity, offering a direct connection between her space and theirs.” The new home décor collection will include signature bedding, bath,…

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Celebrity Fashion & Accessories 

YouTuber LaurDIY teams up with Mad Engine to launch apparel collection

Reading Time: < 1 minutes Post Views: 3,709 YouTuber LaurDIY, also known as Lauren Riihimaki, has partnered up with Mad Engine to launch a new collection of branded apparel and accessory products. LaurDIY’s licensing agency ‘The Brand Liaison’ brokered the transaction. Commenting on the association, Riihimaki said, “We have already successfully launched sleepwear and other apparel products and my fans and followers keep asking for more merch. Mad Engine is a leader in their space and they have very strong design and production capabilities. Their creative team has been incredible at interpreting my brand, designs…

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