Discovery’s new apparel range is now live on Myntra
Discovery Communications India unveiled a clothing line – Discovery Adventures X Roadster Life Co., in partnership with its licensing agent Black White Orange.
The range is tailored for the Indian market and is ready to shop on Myntra. The apparels in the capsule carry forward the spirit of discovery and exploration with long-standing outdoor values in mind, whilst reflecting the core DNA of the brand Roadster Life Co.
After a thorough understanding of the needs of modern men and women, the range aspires to provide comfortable and functional products, which would motivate people to step outside and take part in activities that make their lives more meaningful.
Discovery’s product line includes over 100+ unique style items ranging from jackets, knitwear, sweatshirts, t-shirts, long sleeve shirts, and trousers in a variety of bold and seasonal colors. The products combine innovative technology with design excellence, creating a perfect balance between aesthetic and performance. All products capture versatile performance features like being hyper stretch, water-resistant, easily packable, and convertible, along with key design style elements, including the Discovery Logo and collaboration labels.
Ian Woods, SVP International Licensing, Discovery, Inc. said, “The launch of Discovery Adventures X Roadster Life Co. represents a milestone for us in the Indian market, with branded apparel now available for the first time. At the core of Discovery’s DNA is the spirit of adventure, exploration and innovation, and we are proud to partner with Myntra, one of India’s leading fashion and lifestyle destinations, to bring this brand ethos to life in a range of quality products that are relevant and on-trend for consumers.”
Manohar Kamath, CXO and Chief, Myntra Fashion Brands, Myntra said, “It’s a proud moment for Myntra to kick off this association with Discovery for one of the leading Jeanswear Brands in the Country Roadster Life Co. The brand ethos of Roadster Life Co. revolves around building great experiences, memories and stories that resonate with younger consumers and thus has become a favourite across India. Passion for outdoors is clearly a common thread across the brand DNA for both Roadster Life co. and Discovery Adventures, making it a great opportunity to leverage synergies and offer a compelling lifestyle range to customers who share the same passion for outdoors and adventure.”
Added Mitali Desai, Co-Founder & COO, Black White Orange Brands Pvt. Ltd, “Adventure-wear has been a major white space category for us, and we’re extremely excited to partner with Myntra, to launch the stylish yet comfortable Discovery Adventures X Roadster Life Co. range. Discovery is known for its minimalistic yet classy artwork and we’re sure that the adventure enthusiasts will enjoy browsing through and shopping for this stunning collection”