Toys & Games 

Freaky Friday: How Lego targeted kids and adults in 2021

Reading Time: 3 minutes Post Views: 216 Freaky Friday: How Lego targeted kids and adults in 2021 In today’s Freaky Friday episode, we will uncover how Lego managed to appease kids and adults in the year 2020-21 and ultimately expanded its user base. About the brand: Lego For those of you who are living under a rock, LEGO is a billion-dollar Denmark-based toy company and is famous for its iconic interlocking colored toy bricks. Lego bricks are assembled and used to construct a variety of things including vehicles, working robots, and buildings. In the…

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Event 

Mattel spoke as keynote speaker at Licensing Expo Virtual

Reading Time: 2 minutes Post Views: 249 Mattel spoke as keynote speaker at Licensing Expo Virtual  Licensing Expo Virtual, the meeting place for the global licensing community to learn, network, strike deals in partnership with industry trade association Licensing International, today announced Mattel’s President and Chief Operating Officer Richard Dickson and Head of Global Consumer Products and Franchise Marketing Roz Nowicki will keynote Day 3 of the event, which is set for August 24-26. Richard and Roz will take the virtual stage in a fireside chat titled “Mattel and Living its Brand Purpose,” exploring how…

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Sports Sports Licensing 

Kabaddi Adda partners with FanCode to broadcast K7 Kabaddi tournament

Reading Time: 2 minutes Post Views: 148 Kabaddi Adda partners with FanCode to broadcast K7 Kabaddi  tournament  Leading Kabaddi destination, Kabaddi Adda, has announced its partnership with FanCode, India’s premier digital sports destination for all fans, for exclusive broadcast rights of the K7 Kabaddi Stage Up tournament. Matches from the upcoming tournament will be exclusively live-streamed on FanCode, reaching its user base of more than 20 million sports fans. The K7 Kabaddi Stage Up Tournament is a 17-day event, starting on July 22. It will feature 59 matches with more than 140 players and coaches participating…

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Sports Sports Licensing 

NBA’s flagship store opens in London 

Reading Time: < 1 minute Post Views: 210 NBA’s flagship store opens in London  Finally, good news for basketball fanatics in the U.K. The National Basketball Association has opened a flagship store in Central London. The two-storey retail outlet has been launched in partnership with Fanatics, a licensed sports merchandising brand. The store would be the home to everything sporty including official merchandise, memorabilia, and customised products. There is also a wide variety of merch on sale including apparel, toys, headwear, and collectibles. Fans would be spoilt for choice as there aren’t just a plethora…

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Collaborations Global Licensing 

POCKET.WATCH & RYAN’S WORLD JOIN NASA

Reading Time: 2 minutes Post Views: 265 POCKET.WATCH & RYAN’S WORLD JOIN NASA Pocket.watch, the premier kids and family entertainment company, and their franchise partner, Ryan’s World, today announced an in-flight downlink opportunity with NASA aimed at getting the next generation of young learners excited about S.T.E.M. education and space exploration.  Nine-year-old star of Ryan’s World, Ryan Kaji, will interview two astronauts currently living and working aboard the International Space Station – NASA’s Megan McArthur, and the Japan Aerospace Exploration Agency’s (JAXA) astronaut, Akihiko Hoshide. The conversation will take place live, Thursday, July 22 at 7:25 a.m.…

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Accessories Licensing 

Casio launches vintage Pac-Man version A100 watch

Reading Time: < 1 minute Post Views: 206 Casio launches vintage Pac-Man version A100 watch Casio has launched its new digital watch in collaboration with Bandai Namco. The A100 WEPC pays tribute to one of the most iconic games: Pac-Man. The design of this watch is based on the Casio F-100 digital watch which was launched in 1978. Having an F-100 in that decade was a badge of honor, as it was one of the most advanced watches available. In the 1970s very few watches had features such as multiple digital alarms, calendar view, and…

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Collaborations Personal Care 

Tokidoki x Smilelo Shine collection is out now

Reading Time: 2 minutes Post Views: 198 Tokidoki x Smilelo Shine collection is out now For the first time ever, Tokidoki has teamed up with a dental care brand, Smile O Shine for a licensing deal. This collaboration is specifically made to target young girls from the age group of 2-12. Products in this quirky range are reasonably priced, at a starting price of 180 Rs. This is Toki Doki’s eighth licensing deal with an Indian brand and its first deal with a toothpaste brand. Within a short span of two years, Toki Doki…

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Strategist 

TIM ERICKSON APPOINTED HEAD OF PEANUTS WORLDWIDE

Reading Time: 2 minutes Post Views: 111 TIM ERICKSON APPOINTED HEAD OF PEANUTS WORLDWIDE Peanuts Worldwide is pleased to announce that the highly accomplished consumer products and brand executive Tim Erickson has been named Executive Vice President of Brand, Peanuts Worldwide. Erickson will oversee the seasoned professionals at Peanuts Worldwide who manage the brand’s global licensing business. Working together with the family of Peanuts creator Charles M. Schulz, WildBrain’s content and management teams and brand co-owners Sony Music Entertainment (Japan), Erickson will be responsible for sustaining a strategy true to the great heritage of…

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Motor vehicle 

Yamaha launched limited edition of MotoGP

Reading Time: 2 minutes Post Views: 200 Yamaha launched a limited edition of MotoGP Yamaha India announced the launch of its limited-edition FZ 25 Monster Energy Moto GP Edition. The model is priced at Rs. 1,36,800. Yamaha enters into a licensing agreement with MotoGP to launch this variant. Not just that Yamaha also promises to roll out more MotoGP-themed versions of its other two-wheelers in the near future. At present, Yamaha is leading all three standings in the championship – Team, Constructor, and Rider. The price of this iconic model (FZ-25) has been dropped…

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Celebrity Sports 

Suryakumar Yadav joins RISE Worldwide as a talent representative

Reading Time: < 1 minute Post Views: 180 Suryakumar Yadav joins RISE Worldwide as a talent representative Reliance industries Sports management company RISE Worldwide signed Suryakumar Yadav as their exclusive talent representative globally. RISE would now aid the cricketer by strategically planning his career in a way that could help him generate value through different facets, Yadav would get extensive resources from the management which would help him take better decisions when it comes to endorsements, licensing, and public appearances. RISE would however not be responsible for the cricketer’s playing contracts. Since the beginning of…

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