Ace designer Sabyasachi forays into the world of cosmetics with L’Oreal Paris
The Indian ace designer Sabyasachi Mukherjee has forayed into the world of cosmetics with beauty giant L’Oreal Paris, working with actress Aishwarya Rai Bachchan for the 21-piece collection. The limited-edition ‘LorealParisxSabyasachi’ is now available for sale online.
The products include lipsticks, mascara and eyeliner, and the prices range between Rs 600 – 1500.
The idea for the product line was born in Mukherjee’s hometown Kolkata is inspired by the home of the beauty label, Paris, and is going to be a blend of glamour and the essence of celebration.
“For me, classic is iconic, because classic is unforgettable. The whole world is moving towards a state of effective simplicity where classic will lead the way. Makeup will be more about a stronger, lasting identity. A winged black liner with a bold red mouth offset with a simple saree and wind-swept hair is perhaps an iconic Indian beauty look,” the designer was quoted as saying.
The campaign with Rai Bachchan was shot on July 15 at the Eiffel Tower in Paris.
Sabyasachi’s official Instagram handle described the look as, “For my maiden collaboration with L’Oréal, the festive collection had to kick off with a saree. I believe in things which are classic, timeless and hence, worthy of investment. Things and experiences that can be used again and again. A winged liner, a strong red mouth, wind-swept hair and a chic modern saree creates an iconic fashion statement this festive season. To be worn every single day. Because every day should be a celebration. Of yourself! “
Aishwariya Rai Bachchan was recently spotted walking the ramp for designer Manish Malhotra in Dubai.