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eOne partners iQiyi to bring ‘Ben & Holly’ to China

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Entertainment One (eOne) has teamed up with iQiyi to bring its preschool property “Ben & Holly’s Little Kingdom” to China.

As per the agreement, the season one of “Ben & Holly’s Little Kingdom” will become available across iQiyi’s streaming platform, beginning early next month. Moreover, iQiyi will also manage the licensing rights for the property in the region, with a publishing launch set for this summer/fall followed by a larger merchandise rollout later in the year.

Commenting on the association, Claire Ellis, vice president, licensing – Asia, family brands, eOne said, “The growing expansion of ‘Peppa Pig’ in China is testament to the huge potential this territory represents and we look forward to harnessing the local expertise of the team at iQiyi to make this property a success throughout the region.”

Earlier, eOne unveiled that Alpha Group is on board as master toy partner for its hit global preschool property, Peppa Pig, in China and will introduce an extensive new toy line in 2018 that will continue to fuel the brand’s accelerating growth in the market.

As part of their strategy, Alpha plans to offer multiple price points across the range to give consumers more choice and value for money.

Moreover, eOne had named Alpha Group as the master toy partner for PJ Masks in China. The move has been taken to expand the pre-school property’s footprint across Asia for a wider audience reach.


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