Amazon has signed a content deal with Zee Music Company for the licensing content for its upcoming Amazon Prime Music service.
Sources say that the deal will add over 450 film soundtracks in various languages as well as music from 250 independent artists.
Amazon’s suite of Prime services in the US and other countries offer customers access to unlimited video and music streaming, unlimited photo storage, exclusive offers, free delivery offers as well as unlimited Kindle books.
In India, the service is limited to Prime Video, exclusive offers and free shipping. Though Prime Music is yet to launch in India, it will compete in a market already dominated by the likes of Gaana, Saavn and Wynk, among others.
As a service, Prime Music is likely to experience success by following the same subscription model in the US wherein the service is bundled as part of the overall Amazon Prime subscription.
At Rs 999 a year for Prime Videos, the service will certainly offer greater value to its customers than other competing services.
It’s still unclear as to how long Amazon will maintain that pricing structure given that the complete suite of services is normally offered at $99 a year in the US.