Brand & Lifestyle Brand Licensing Collaborations Uncategorized 

Iconix Brand announces licensing deals for Cannon

Reading Time: 2 minutes

Iconix Brand Group, Inc announced two new licensing deals for its Cannon brand. Cannon, a heritage home brand established in 1887 and owned by Iconix Brand Group, is known for its high-quality and affordable home products.

Cannon’s two new licensees are Pem America for fashion bedding, sheets, blankets, throws, down alternative utility bedding and window; and Blue Ridge Home Fashions for natural fiber and down utility bedding. Both licensees will design, manufacture and distribute Cannon products across their respective categories.

The territories for the Pem America agreement are the U.S., Canada and Mexico, while Blue Ridge Home Fashions will have the Cannon license for the U.S. and Canada.

The new Cannon collections from Pem America and Blue Ridge Home Fashions will be shown to the industry during Home Textiles Market, which kicks off on March 18. The new product lines are expected to make their retail debut at department and specialty stores during the Spring 2020 season.

“Cannon’s new partnerships with Pem America and Blue Ridge Home Fashions will help Iconix further strengthen and develop our home business,” said Bob Galvin, chief executive officer and president at Iconix Brand Group, Inc. “Cannon is one of the most recognized home brands and we look forward to collaborating with these new partners to capitalize on its potential.”

“We have a long and successful history of partnering with Iconix on other brands in their portfolio and we’re thrilled to expand our relationship with the addition of a strong legacy brand like Cannon,” said Sam Glasnapp, Executive Vice President at Pem America.

“Blue Ridge Home Fashions is a leading utility bedding manufacturer and we’re excited to combine our expertise with the heritage of the Cannon brand,” said Mark Schwartz, Director of Sales and Product Development for Blue Ridge Home Fashions.

Cannon is one of 30 brands in Iconix Brand Group’s portfolio of consumer brands. The company owns, licenses and markets its brands through a network of leading retailers and manufacturers that touch every major segment of retail distribution in both the U.S. and worldwide. In addition to Cannon, Iconix Brand Group owns four other home brands including Waverly, Charisma, Fieldcrest and Royal Velvet.

Related posts

%d bloggers like this: