Retail 

More Hypermarket launched in Greater Noida

Omaxe Connaught Place, a property of Omaxe Ltd, witnessed launch of More Hypermarket. More Hypermarket comes with a retail space of around 45,824 square foot and will be catering to people in the neighborhood. Omaxe Connaught Place is one of the largest Shopping-cum-Entertainment centres in India and has a retail space of 1 million square foot. Omaxe Connaught Place, Greater Noida is fast becoming the most happening destination in NCR. Most of the brands are already operational, namely, INOX , Shoppers Stop, Pantaloons , Max Fashions, Reliance Digital, Reliance Trends,…

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Merchandise Licensing 

Emoji Company, Burger King Brazil join hands for exclusive plush promotion

The Emoji Company has partnered with Burger King for a branded meal promotion throughout Brazil. Customers will now be able to collect the most popular Emoji plushes, including a selection of the best-loved yellow-faced icons as well as the ever-popular Poo. “We are honored to run this nationwide promotion with Burger King who is the leading QSR company in Brazil,” said Marco Hüsges, chief executive officer and founder, the Emoji Company.  “This partnership, supported by a massive digital campaign, underscores the popularity of the emoji® brand throughout the world,” Marco…

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Fashion & Accessories Food Licensing 

From Magnum to KFC: Take a look at fashion’s fascination with food

Ever thought of having a delicious delectable ice-cream based on Sonam Kapoor’s Cannes gown? No right! When Burger King launched its perfume in 2015, it was highly unappreciated, but, eventually becomes an excellent marketing strategy. Till then, whenever food meets fashion, the concept was loved by one and all. Obviously! who wouldn’t love to have their favourite delicacies draped in fashionable designs? Check out the list here: Magnum Pooja Dhingra Collaboration: The founder of the Le 15 Patisserie chains in Mumbai invented a new way to showcase her culinary skills.…

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Brand & Lifestyle Collaborations Sports 

Game of sponsors: These brands associate with your favourite teams in IPL 2018

Today is the day, when you will witness the fleet of your favourite teams, challenging each other for the coveted title of ‘Indian Premier League’ 2018 Champions. According to a report in the Moneycontrol, the star-studded tournament has seen a mega risk insurance cover of almost Rs 2,500 crore across categories this year. The aid the size of the cover for the broadcast has risen to Rs 1,500 crore compared to Rs 1,300 crore last year, while on the other hand the premiums have seen a jump of 3.5 to…

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Corporate Brand Sports 

IPL 2018: Samsung, Burger King join hands with Mumbai Indians

Samsung has signed up as the Principal Sponsor of Mumbai Indians. Samsung, which is India’s most trusted brand, will also be seen on the perimeter boards and the player dugout. At the Wankhede Stadium, the home ground of Mumbai Indians, the North Stand has been designated Samsung North Stand. During the tournament, Samsung’s official online store Samsung shop will run a Twenty20 themed sale of mobile products from April 12-14, 2018 where first 50 orders from Mumbai will get IPL match tickets. Commenting on the association, Ranjivjit Singh, Chief Marketing…

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