Fashion & Accessories Food Licensing 

From Magnum to KFC: Take a look at fashion’s fascination with food

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Ever thought of having a delicious delectable ice-cream based on Sonam Kapoor’s Cannes gown? No right! When Burger King launched its perfume in 2015, it was highly unappreciated, but, eventually becomes an excellent marketing strategy. Till then, whenever food meets fashion, the concept was loved by one and all. Obviously! who wouldn’t love to have their favourite delicacies draped in fashionable designs?

Check out the list here:

Magnum Pooja Dhingra Collaboration:

The founder of the Le 15 Patisserie chains in Mumbai invented a new way to showcase her culinary skills. She collaborated with Magnum to design five unique creations and managed to juxtapose sartorial elements with artistic culinary details to make these delicious treats.

The premium ice cream brand has partnered with the patisserie queen, Pooja Dhingra, to craft Limited Edition Magnum pieces that draw inspiration from India’s leading fashion icons. This collaboration is based on sophisticated craftsmanship and guilt free indulgence.

All these delectable was inspired from the ensembles of Sonam Kapoor, Lisa Haydon, Neha Dhupia and even Masaba Gupta’s design.

KFC Lip Balm:

Last month, KFC India stepped into the cosmetic range with flavoured lip balms. Handcrafted from natural ingredients, KFC’s Double Trouble Lip Balms will be available in a combination of two flavours – Yellow American Mustard and Red Sweet Chilli in one compact case.

The twist to these KFC flavours has been created using completely organic ingredients.

Burger King Perfume:

In 2015, Burger King launched its Flame-Grilled Whopper Fragrance in Japan. The marketing strategy was initially not appreciated by the people, but later it turned out to be quite a hit.

It had a hint of flame-broiled meat. Each purchase comes with a Whopper and costs 5,000 yen (roughly 4 USD).

Dolce & Gabbana and Pasta Packaging:

Dolce & Gabbana has signed for the new look of Di Martino pasta. A special edition celebrating the Italian excellence through the colours, symbols and monuments identifying the country.

The new packs have become real postcards from Italy, that are going to enliven and scent tables worldwide thanks to their lively Mediterranean design.

Jon & Vinny’s and Vans Collaboration:

In 2016, co-founders of Los Angeles culinary destinations, Animal, Son of a Gun and Jon & Vinny’s, Jon Shook & Vinny Dotolo took their love of footwear to new heights with a collaboration with Vans on a series of Authentic, Slip-On, Old Skool and Sk8-Hi silhouettes.

According to Vans, the kitchen-shoe line was designed to address the needs of the professional kitchen and to enable these culinary creators to put their best foot forward in their creative environment.

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