Fashion Licensing 

Samsung launches Galaxy Watch in India

Samsung India launched the new Galaxy Watch that allows users to stay seamlessly connected and in the groove, day in-day out with new lifestyle functions such as stress and sleep monitoring capabilities. These analog watches have been crafted into three new variants – Silver, Midnight Black, and Rose Gold. Galaxy Watch. The product range will be priced at Rs 29,990 for the 46mm version and Rs 24,990 for the 42mm version. “The Galaxy Watch extends our smartwatch tradition of blending timeless design with revolutionary technology. It is the perfect fashion…

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Character Licensing 

Samsung, Disney release Frozen AR Emojis for Galaxy S9 and S9+

In what could be termed as good news for all Elsa fans, Samsung has collaborated with Disney to release Frozen AR Emojis for Galaxy S9 and S9+. The animated singing stars are the latest to join the line-up, which also features classic Disney characters such as Mickey & Minnie Mouse, Daisy Duck, Goofy and The Incredibles’ super family. Galaxy S9 and S9+ users can create AR (augmented reality) avatars of Anna, Elsa, Olaf, and Kristoff. How to start animating messages: Open the Galaxy S9/S9+’s AR Emoji mode Tap the plus…

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Brand & Lifestyle Collaborations Sports 

Game of sponsors: These brands associate with your favourite teams in IPL 2018

Today is the day, when you will witness the fleet of your favourite teams, challenging each other for the coveted title of ‘Indian Premier League’ 2018 Champions. According to a report in the Moneycontrol, the star-studded tournament has seen a mega risk insurance cover of almost Rs 2,500 crore across categories this year. The aid the size of the cover for the broadcast has risen to Rs 1,500 crore compared to Rs 1,300 crore last year, while on the other hand the premiums have seen a jump of 3.5 to…

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Corporate Brand Sports 

IPL 2018: Samsung, Burger King join hands with Mumbai Indians

Samsung has signed up as the Principal Sponsor of Mumbai Indians. Samsung, which is India’s most trusted brand, will also be seen on the perimeter boards and the player dugout. At the Wankhede Stadium, the home ground of Mumbai Indians, the North Stand has been designated Samsung North Stand. During the tournament, Samsung’s official online store Samsung shop will run a Twenty20 themed sale of mobile products from April 12-14, 2018 where first 50 orders from Mumbai will get IPL match tickets. Commenting on the association, Ranjivjit Singh, Chief Marketing…

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Game Licensing 

Samsung introduces new tablet coinciding with the arrival of The LEGO Ninjago Movie

    To coincide with the arrival of The LEGO Ninjago Movie on screens, Samsung has brought in a new tablet as a homage to the film.   The Samsung Kids Galaxy Tablet 7.0 – The LEGO Ninjago Movie Edition comes packed with content for any LEGO fan as well as a bundle of features. Three months of free limited access to Samsung Kids is included along with a $99 of premium content that is already installed. A durable case is also included, which boasts of a movie-themed design. An…

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Brand Licensing 

Blackberry set to return to India

Once the favourite handset of corporate bigwigs and enterprise customers, Canadian mobile company Blackberry is all set to make a comeback in India. The company, which has seen its fortunes slide across the world after the onslaught from Android-powered smartphones and iPhones from Apple, is now banking on the appeal from locally-built handsets, a first for the well-known firm. The company -known for its QWERTY keyboards – launched the KEYone device in India priced at Rs 39,990. This is being manufactured at the Noida factory of Optiemus Infracom that also makes devices…

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Movie Licensing 

Paramount Pictures announces a slew of new deals for Baywatch

Parmount Pictures’ Baywatch is releasing today. We Indians are very excited as the reboot movie stars our very own Priyanka Chopra. The latest is that the production house has announced a slew of new deals for Baywatch. The list of participating brands are as under: Under Armour created the iconic custom swimsuits and life guard gear seen in the film, and is offering inspired-by apparel and swimwear on online and at select Under Armour Brand House stores. Sprint features custom Baywatch-themed SprintWatch digital spots helping customers save money with Sprint’s Unlimited…

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Corporate Brand Institutional Licensing 

CAA-GBG reveals its expansion plans of design capabilities of Brand Studio division

In order to further grow both new and existing client businesses globally, the world’s largest licensing agent CAA-GBG has revealed that it is expanding the design capabilities of its Brand Studio division. In order to support the initiative, Brand Studio has added new design teams and studios in London, Seoul and New York. Furthermore, the studio’s team of designers who specialise in creating brands, brand development and experiential retail design, will continue to serve as a creative management source for CAA-GBG’s portfolio of brands as well as focus on adding…

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