The Souled Store - Licensing Corner

Reading Time: 2 minutes Post Views: 1,191 Elevation Capital-backed The Souled Store for series B funding The Souled Store, a Mumbai-based casual wear company raised for around ₹75 crores as a piece of its Series B led by Elevation Capital. The organization utilizes the cash flow to grow its item portfolio on authorized products and comfy wear, fabricate more brand mindfulness, extend disconnected retail presence across India, grow fabricating capacities, and increase recruiting. As an Elevation Capital backing, the Souled store came on the back of scale achieved by the company in a capital-efficient…

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Truth Behind Rhea Chakraborty’s ‘SMASH THE PATRIARCHY’ T-Shirt

September 11, 2020November 11, 2021 Rutika MalaviyaIndia, Roses Are Red, Smash The Patriarchy, The Souled Store, Truth Behind Rhea Chakraborty's ‘SMASH THE PATRIARCHY’ T-Shirt

Reading Time: 3 minutes Post Views: 7,012 Truth Behind Rhea Chakraborty’s ‘SMASH THE PATRIARCHY’ T-shirt that went viral is a part of ‘Roses Are Red’ Campaign run by the popular online clothing company, The Souled Store. The campaign was actually launched in 2018 to support a Women’s Menstrual Hygiene Campaign launched by The Souled Store? The alleged suicide of Sushant Singh Rajput has received a lot of attention from the Indian media. Viewers, fans, & family of SSR have been able to stay updated with every little development that is taking place ever since…

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#LCEXCLUSIVE: Covid19 Impact on Licensed Merchandise Retail & E-commerce!

May 2, 2020May 12, 2020 Rutika Malaviyacovid19, covid19 impact, Licensed Merchandise, Licensee, Licensing Corner, licensingcornermagazine, Licensor, The Souled Store

Reading Time: < 1 minutes Post Views: 4,190 COVID 19 IMPACT: Editor-In-Chief Ms.Rutika Malaviya in conversation with Mr.Harsh Lal, Director – The Souled Store, how e-commerce business has to cope with the current crisis & impact on Licensed Merchandise Retail & E-commerce! Key Takeaways: 1. How is Souled Store coping up with Zero Revenue over these past months due to lockdown 2. Brands Outlook to revise Strategies & Adapting the ‘New Normal’ 3. Building Trust in consumers 4. Communication Challenge and why Brands should be careful in these times 5. Licensor-Licensee Partnership 6. All about…

FREAKY FRIDAY: Here are the Avengers: Endgame collections

April 26, 2019November 11, 2021 Rutika MalaviyaAvengers: Endgame, Avengers: Endgame collections, Avengers: Infinity War, Bewakoof, Crocs (For Kids), Freaky Friday, ifestyle Stores, India, Jack & Jones, Lee Jeans, Max Fashion, Pantaloons, The Souled Store, Zoop

Reading Time: 3 minutes Post Views: 4,248 Last year; Avengers: Infinity War became the largest Hollywood grosser in the country and was loved by audiences across all languages. And now Avengers: Endgame is touted to be one the biggest cinematic events of the year. And it’s not just the epic films that we are fans of, but also an interesting and dedicated licensing & merchandise of the same. Right from young children to adults, almost everyone wants to get hold of that one memorabilia which is representative of their favorite on-screen character. This weeks FREAKY…

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The Souled Store offers range of merchandise with curated designs

March 12, 2019November 11, 2021 Rutika MalaviyaIndia, Indian consumers, RP-Sanjiv Goenka Group, The Souled Store, Zerox Factory

Reading Time: < 1 minutes Post Views: 3,956 Mumbai-based pop culture merchandise startup The Souled Store was founded by three youngsters Vedang Patel, Rohin Samtaney and Aditya Sharma in 2013. The startup provides an online platform offering a wide range of merchandise with curated designs. The company expanded its team from 50 to 150 people. Nobody knew that such a merchandise startup will become successful, Not only, it expanded more products, but also generated about $3 million of revenue in short span of time. The souled store creates and curate stunning designs with all sorts of…

Fashion & Accessories Merchandise Licensing

Want to buy Marvel Avengers official products? Check out these websites

April 26, 2018November 11, 2021 LC TEAMBewakoof, India, Marvel Avengers, Marvel Avengers: Infinity War, Myntra, Redwolf, The Souled Store

Reading Time: 2 minutes Post Views: 6,401 Want to sport your favourite official Marvel Avengers merchandise? But having fear of getting fake products? Don’t worry! We have the answers. With the Avengers Infinity War slated to release on Friday (April 27), all those superheroes fanatics can buy superhero-themed products including superhero t-shirts, boxers, backpacks, superhero-themed phone case and many other products. Be it big green Hulk, the genius billionaire Ironman or the super-villain Thanos, these cool websites have it all! Planetsuperheroes. com Planetsuperheroes has approximately 1100-plus products of ‘Avengers Infinity War’ which includes Iron…

Corporate Brand Sports

IPL 2018: Samsung, Burger King join hands with Mumbai Indians

April 6, 2018November 11, 2021 LC TEAMBurger King, Collaboration, India, Samsung, The Souled Store, VIVO IPL 20181 Comment

Reading Time: 2 minutes Post Views: 9,685 Samsung has signed up as the Principal Sponsor of Mumbai Indians. Samsung, which is India’s most trusted brand, will also be seen on the perimeter boards and the player dugout. At the Wankhede Stadium, the home ground of Mumbai Indians, the North Stand has been designated Samsung North Stand. During the tournament, Samsung’s official online store Samsung shop will run a Twenty20 themed sale of mobile products from April 12-14, 2018 where first 50 orders from Mumbai will get IPL match tickets. Commenting on the association, Ranjivjit…

Merchandise Licensing Sports

IPL 2018: The Souled Store brings official merchandises of KKR, Mumbai Indians

April 5, 2018November 11, 2021 LC TEAMIndia, IPL 2018, Kolkata Knight Riders, merchandise, Mumbai Indians, The Souled Store, VIVO1 Comment

Reading Time: 2 minutes Post Views: 6,315 In what can be termed as good news for cricket fanatics, famous online destination for customized products ‘The Souled Store’ becomes partner for the sale of official Mumbai Indians and Kolkata Knight Riders merchandise. The exclusive merchandise will have the Mumbai Indian and Knight Rider’s official logo to confirm authenticity or genuineness of the product. The products include official practice jersey, Doodle backpacks, travel and official jersey, official fan jersey, badges, mugs and more. The price of the products ranges from Rs 250 to Rs 3570. The…

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FREAKY FRIDAY – From Paintcollar to Souled Store: These startups have taken merchandising, art licensing to different level

March 16, 2018November 11, 2021 LC TEAMArt Licensing, Entrepreneur, India, Paintcollar, Redesyn, Startups, The Souled Store, Zwende1 Comment

Reading Time: 5 minutes Post Views: 7,270 From customization to merchandising, E-commerce in India has changed the way, something that was unthinkable years ago. Fashion is the highest margin category in e-commerce, with most online marketplaces reporting that first-time customers often prefer to make fashion or mobile phone purchases. In fact, this category has given rise to a bunch of startups in the last few years. Love Khaleesi from the Games of Thrones? Or still stuck in Harry Potter or FRIENDS? Want to showcase it on your quirky t-shirts or recently bought iPhone? Don’t…