Brand & Lifestyle Collaborations Sports 

Game of sponsors: These brands associate with your favourite teams in IPL 2018

Today is the day, when you will witness the fleet of your favourite teams, challenging each other for the coveted title of ‘Indian Premier League’ 2018 Champions. According to a report in the Moneycontrol, the star-studded tournament has seen a mega risk insurance cover of almost Rs 2,500 crore across categories this year. The aid the size of the cover for the broadcast has risen to Rs 1,500 crore compared to Rs 1,300 crore last year, while on the other hand the premiums have seen a jump of 3.5 to…

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Sports 

HP India becomes principal sponsors of RCB during IPL 2018

The Royal Challengers Bangalore (RCB) has announced HP Inc India as their principal sponsor for the upcoming 11th edition of Indian Premier League (IPL). As part of the partnership, HP will have visibility across retail outlets, on-ground activations, team jersey and will feature in promotions and activations led by RCB team and management. Further, on the other hand, RCB players will be visible in HP led promotional activations. “HP is proud to be partnering with Royal Challengers Bangalore (RCB) and this association will help us connect with consumers across segments,…

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