Brand & Lifestyle Collaborations Sports 

Game of sponsors: These brands associate with your favourite teams in IPL 2018

Today is the day, when you will witness the fleet of your favourite teams, challenging each other for the coveted title of ‘Indian Premier League’ 2018 Champions. According to a report in the Moneycontrol, the star-studded tournament has seen a mega risk insurance cover of almost Rs 2,500 crore across categories this year. The aid the size of the cover for the broadcast has risen to Rs 1,500 crore compared to Rs 1,300 crore last year, while on the other hand the premiums have seen a jump of 3.5 to…

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Collaborations Sports 

Bollywood meets Cricket: Eros Now joins RCB as Title Sponsor for IPL 2018

Eros Now, the digital over-the-top (OTT) South Asian entertainment platform of Eros International, will be the Title Sponsor of Virat Kohli led-Royal Challengers Bangalore team in the upcoming season of T20 IPL commencing April 7. Leveraging the nation’s two biggest attractions – Bollywood and Cricket, Eros Now has become one of the first OTT player to come on board as a sponsor of a league team at IPL 2018. According to report in the Inside Sport, Eros Now and RCB have agreed on a Rs 54 crore, three-year association. As…

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Brand & Lifestyle Celebrity Collaborations Fashion & Accessories Sports 

WROGN, IMARA to be RCB’s official lifestyle partners for IPL 2018

Universal Sportsbiz Pvt Ltd (USPL) has announced that WROGN and IMARA will be the official lifestyle partners for team Royal Challengers Bangalore (RCB) during the 11th edition of the Indian Premier League 2018 (IPL). WROGN fashion will add the right style to the RCB team with the squad sporting WROGN’s designs off the field and sporting the WROGN logo on their caps and helmets during the games. WROGN’s as part of the deal will also have rights to certain in-Stadia branding during RCB’s home games. Commenting on the association, Anjana…

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Sports 

HP India becomes principal sponsors of RCB during IPL 2018

The Royal Challengers Bangalore (RCB) has announced HP Inc India as their principal sponsor for the upcoming 11th edition of Indian Premier League (IPL). As part of the partnership, HP will have visibility across retail outlets, on-ground activations, team jersey and will feature in promotions and activations led by RCB team and management. Further, on the other hand, RCB players will be visible in HP led promotional activations. “HP is proud to be partnering with Royal Challengers Bangalore (RCB) and this association will help us connect with consumers across segments,…

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Merchandise Licensing 

Royal Challengers Bangalore set to explore retail merchandise of licensed products

In a first for any IPL team, Bengaluru franchise Royal Challengers Bangalore (RCB) has decided to explore retail merchandise of licensed products globally as a potential revenue stream. The Diageo-owned team aims to cash in on the popularity of cricket in India, brand RCB and dashing cricketer Virat Kohli. The team authorities have signed Black White Orange Brand as their global licensing partner besides roping in knitwear brand Status Quo to launch apparel range. On its part, Black White Orange will expand the merchandise into figurines, mobile covers, back-to-school product range and more in the coming months.…

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Sports Licensing 

IPL 2017 begins today with a clash between Hyderabad and Bangalore

Finally the day has arrived when the 10th edition of the Indian Premier League (IPL) gets underway this evening at Hyderabad’s Rajiv Gandhi International Stadium with defending champion Sunrisers Hyderabad taking on Royal Challengers Bangalore in what can be treated as repeat of last year’s final. It may be recalled that the two had clashed in last year’s final clash in Bengaluru, in which Sunrisers Hyderabad went on to become winners. Cricket fans, both on the grounds or watching the games on TV, will wait for the now familiar sound of the bugle to play…

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