Oxford Limited has teamed up with Onto Pen Company to create a line of branded luxury writing instruments.
Global Icons, Oxford’s licensing agent in the United Kingdom region including Europe, brokered the transaction. The Onoto pens were made in the UK.
Commenting on the association, Chris Evans, managing director, Oxford Limited said, “The Onoto pen mirrors the Oxford brand values of heritage and excellence. The quality and finish of the product is exceptional and the University of Oxford collection by The Onoto Pen Company will be a welcome addition to our core brand offer.”
The exclusive collection will initially feature four pens including the Magna Classic Oxford Blue, Magna Classic Oxford Pinstripe, Excel Oxford Blue and limited-edition Sterling Silver writing instruments.
James Boddy, chairman of The Onoto Pen Company, said, “The Onoto Pen Company is delighted to be making fine writing instruments for University of Oxford.”
The retail price of the pens will start from approximately £400 for the basic versions and up to £3,000 for the sterling silver version with vitreous enamel designs.
The limited-edition collection will launch in specialist retail channels, premium stationery and department stores worldwide.
