Merchandise Licensing 

Kellogg’s can let you have breakfast with Blue. Here’s how

Reading Time: < 1 minute Post Views: 2,037 Universal has partnered with Kellogg’s for limited-edition Kellogg’s Frosted Flakes and Keebler Fudge Stripes with exclusive packaging and content from Jurassic World: Fallen Kingdom. The limited-edition boxes feature audio and visual elements, including more than five minutes of behind-the-scenes footage from Jurassic World: Fallen Kingdom. Other select Kellogg’s and Keebler packages at retailers in the U.S. will feature a unique Shazam code that will unlock various interactive games and content for those who cannot get their hands on the limited-edition boxes. Kellogg has produced only 200 boxes,…

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Character & Entertainment TV & Films 

Genius Brands scores new licensees to develop merchandises for ‘Rainbow Rangers’

Reading Time: 2 minutes Post Views: 10,674 Genius Brands International, continues to grow its line-up of key licensing partners in support of the 2019 retail launch of its new original preschool brand, Rainbow Rangers, with multiple new key partner appointments for the US. The products include Berkshire Fashions for outerwear, Disguise for Halloween costumes, and Ceaco for puzzles.  Currently in production on season one, the CGI-animated series, Rainbow Rangers, is slated to premiere in fall 2018 on the Nickelodeon’s Nick Jr. The Rainbow Rangers’ retail program will begin rolling out in the US in…

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E-Commerce Retail 

To expand retail operations, US-retailer Walmart to buy Flipkart?

Reading Time: 2 minutes Post Views: 2,451 US-based retail major Walmart Inc could buy one of the largest e-commerce sites in India. If media reports are to be believed, Walmart is close to finalizing a deal wherein it could pick up anywhere between 60 and 80 per cent stake in Flipkart. The transaction could value the Bangalore-based online retailer at an estimated amount of USD 15-20 billion. The deal is learnt to be in its final stages. If it completed successfully, then it would mark the largest investments in the country’s e-commerce sector. The…

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Merchandise Licensing 

Lucasfilm unveils ‘Solo: A Star Wars Story’ merchandises. Pictures inside

Reading Time: 3 minutes Post Views: 3,421 After dropping the trailer of Solo on April 9, Lucas Film has unveiled the first wave of Solo: A Star Wars Story merchandise. Starting April 13, most of these items will be available for purchase and will be available for pre-order at Walmart, Amazon and the online Disney store. Check out the trailer here: The cross-category assortment includes action figures from the movie, role-play products, apparel and more that take inspiration from the upcoming movie, with comic and book titles launching in May. The biggest launch will…

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Character Licensing 

Smileys are all set to spread happiness across United States. Here’s how

Reading Time: < 1 minute Post Views: 5,814 The Emoji Company has signed a lot of licensees to further extend its brand across various categories in the United States. Global Merchandising Services, the brand’s U.S. licensing agent, brokered the transactions. The new deals include apparel, backpacks, accessories, back to school products, junior cosmetics, sleepwear, party goods among others Take a look at the licensees: Leng Universal has signed to create a line of denim and knit apparel items for kids, juniors and young men. The collection is set to launch this summer. Cotton On will…

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Character Promotional Licensing 

After Pokemon GO, experience world of dinosaurs with ‘Jurassic World Alive’

Reading Time: 2 minutes Post Views: 7,595 Get ready to witness the scary world of dinosaurs alive! Universal has partnered up with mobile game developer Ludia again to launch a new mobile game. As a part of the promotion scheme, the move was taken ahead of the upcoming film ‘Jurassic World: Fallen Kingdom’. Using location-based technology and augmented reality, the new game “Jurassic World Alive” will bring the dinosaur adventure to life in a new platform. Users can collect dinosaur species as they explore neighborhoods and cities around the world and experience in-game incubators.…

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