First Disney Store shop opens in the Middle East
The Middle East can now reap the benefits of having a curated selection of Disney store merchandise from the US. The stores are open in three major business cities – Dubai, Abu Dhabi, and Kuwait.
John Hadden, Alshaya Group CEO, said: “We all grew up with Disney and we all have a favorite character. We are delighted that Alshaya Group has been able to collaborate with The Walt Disney Company Middle East to bring the magic of Disney, not only to a new generation but also to life-long fans. We look forward to introducing these exciting new shop-in-shops to the region and hope to welcome customers back time after time.”
Vice President and General Manager of Disney Consumer Products Southeast Asia, India, and MENA Dan Dossa said: “We are thrilled to see our Disney Store shop-in-shop concepts in the Middle East come to life and for the first time outside the Americas. At Disney, we are always looking for new ways to be closer to our fans, while delivering unforgettable retail experiences. With the help of Alshaya Group, these stores will connect children and families in the Middle East with their favorite Disney characters and stories, while allowing them to create new and long-lasting memories.”
The stores are open in Debenhams at Dubai’s City Center Mirdif and Abu Dhabi’s The Galleria Al Maryah Island. Denizens can also visit the flagship store by the end of summer 2021 at Dubai Mall of Emirates. Disney stores are known for their unique designs and quintessential style, and promise to have everything Disney under one roof from back-to-school essentials to apparel, costumes, toys, and home goods.
Over the next few weeks, sources suggest that an additional 26 locations are set to open across the region — in the UAE and Kuwait, as well as in Saudi Arabia and Qatar.