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  • A unique opportunity supported by F1® enables fans to be part of the story by having their names printed on the chequered flags waved at each race
  • The first flags are now on release at


As the 2022 FIA Formula One World ChampionshipTM approaches, with the promise of a new exciting generation of cars, drivers and competitive racing, F1® Authentics, the official F1® online memorabilia platform, operated under licence by The Memento Group, is inviting fans of the world’s most popular motorsport to Own The Chequered Flag.

This unique opportunity, supported by F1®, allows fans to be part of each Grand Prix race by giving them the chance to have their name printed on the chequered flag waved at the finishing line of the race of their choice.

This is expected to be a bumper season for Formula One, with new driver line-ups, striking car liveries, and new rules and regulations. Plus, 2022 will bring a new venue to the calendar; the Miami International Autodrome in Florida, which features 19 turns and is 5.41km long, where the new Miami Grand Prix will take place on 8th May. And with a record breaking 23 races to choose from, there is something for everyone, wherever in the world they are.

Each Own The Chequered Flag product features a photograph, captured by an official F1® photographer, of the flag being waved as the race winner crosses the line. This image is then beautifully framed alongside the personalised flag square. Priced at £199.99, this is a genuine piece of F1® history.

Barry Gough, Founder and CEO, of The Memento Group and former Formula One race team mechanic said:

“We are delighted to offer this incredible opportunity. This authentic experience allows Formula One fans to put their unique mark on a race of their choice and own a special moment with sports memorabilia holding both sentimental and personal value that can be treasured for a lifetime.

F1 Merchandise

“The waving of the chequered flag to signal the end of a race has been a tradition that has lasted throughout F1’s incredible history. We know that being part of this moment is something any Formula One fan would love. It’s the perfect gift.”

Each chequered flag has limited square availability and is expected to sell fast. Customers can, however, sign up to receive notifications when new flags are released.

F1® Authentics, running since 2019, is the official online F1® memorabilia shop and auction providing authentic, certified and licensed memorabilia, in partnership with F1® and associated race teams.


For Own The Chequered Flag and official F1® memorabilia visit:

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