Accessories Licensing Brand Licensing 

Pierre Cardin to open five exclusive outlets for bags in India

Pierre Cardin is planning to open five exclusive outlets for bags in India. According to a report in the Economic Times, the fashion and lifestyle brand has inked a licensing deal with Brandzstorm India to expand its offline and online presence in the country. Besides standalone stores, the initial stores will come up in metro cities such as Delhi, Mumbai, and Bengaluru. Brandzstorm will be responsible for online distribution of Pierre Cardin bags in India. According to Ujjval Saraf, managing director of Brandzstorm, the women handbag market size in India…

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Brand Licensing 

Brandzstorm India inks master licensing agreement with Kenneth Cole

American clothing brand Kenneth Cole has replaced Reliance Brands with Brandzstorm India as licensing partner, reports Economic Times. As a part of the 10-year master licensing partnership, Brandzstorm India will design, manufacture, distribute and retail its products in India, Bangladesh, and Sri Lanka. “We have signed a master licensing agreement with Kenneth Cole for India, Bangladesh and Sri Lanka for some of their product categories,” Ujjval Saraf, managing director of Brandzstorm India was quoted as saying. Cole aims to touch 100 crore in India sales by 2020 and open about…

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