Brand & Lifestyle Celebrity Fashion & Accessories 

Delhi Comic-Con: Swatch showcases fall winter collection 2018

Come winter, and Comic Con Delhi was here to give all you pop-culture aficionados the best kind of party. This time around the year, like every year, fans were prepared to huddle up under one roof not just to discuss movies and books but to bring their favourites to life. Swatch, the Swiss watch brand is known for creating the world’s most innovative timepieces for over three decades, introduced its ‘Fall-Winter’ 2018 collection with Bollywood actress Yami Gautam at the Comic-Con Delhi 2018. The collections ‘Think fun’, ‘Deep Wonder’ and…

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Food & Drink Food Licensing 

Delhi Duty Free launches Chivas XV in India

Delhi Duty Free in association with Pernod Ricard Global Travel Retail has launched Chivas XV in India. The 15yo blended Scotch whisky Chivas XV, which is selectively finished in Grande Champagne Cognac casks, is the latest addition to the Chivas Regal portfolio. To support the launch, brand experiences which showcase the spirit and bring to life the consumption moment of ‘Celebrate with XV’ were installed in prominent locations. Pierre Henry Coppere, Brand Director Scotch Whisky at Pernod Ricard Global Travel Retail said, “We are looking to challenge conventions on how…

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Brand & Lifestyle TV Series Licensing 

FREAKY FRIDAY: Attention GOT fans! Check out these stunning themed-restaurants in India

Restaurants in India are now paying attention to themes to attract consumers and it is working! With the final season of the ‘Games of Thrones’ slated to hit somewhere in 2019, people have gone absolutely crazy. Have you always been a fan of Tyron Lannister or Jon snow? If yes, then visit these absolutely awesome GOT-themed restaurants and grab some really cool drinks till wee hours. Gospel of Taste, Mumbai: A GOT-themed café has opened up in Bandra which dons an Iron Throne, Dragon Eggs, and House Banners! Located on…

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Accessories Licensing Brand Licensing 

Pierre Cardin to open five exclusive outlets for bags in India

Pierre Cardin is planning to open five exclusive outlets for bags in India. According to a report in the Economic Times, the fashion and lifestyle brand has inked a licensing deal with Brandzstorm India to expand its offline and online presence in the country. Besides standalone stores, the initial stores will come up in metro cities such as Delhi, Mumbai, and Bengaluru. Brandzstorm will be responsible for online distribution of Pierre Cardin bags in India. According to Ujjval Saraf, managing director of Brandzstorm, the women handbag market size in India…

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E-Commerce Merchandise Licensing Retail 

POPxo launches its ecommerce portal to sell private label merchandise

The Delhi-based women-focused digital content platform POPxo has announced the launch of its e-commerce platform ‘POPxo Shop’ to sell private label merchandise. The platform known for its stories, videos and social media content about fashion and women, has forayed into the world of retail with products that are designed to appeal to the millennial audience including mugs, phone covers, bags among others. The eCommerce vertical went live last week, showcases products such as phone covers, notebook, laptop sleeves, coffee mugs, tote bags, multi-purpose pouches and cushion covers, among others. POPxo…

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Know-How Merchandise Licensing Sports 

FREAKY FRIDAY: Here’s how FIFA is contributing towards merchandising in India

As the FIFA fever grips India, malls and merchandise stores across the country have kicked off the football season with curated menus, colorful team jerseys and a lot more merchandises. As the excitement brews in the air with the sporting extravaganza begun in Moscow yesterday, football fans can be seen gathering at sports gear outlets in various parts of the city. Curated Menus: To cash in on this very sentiment, restaurants have come up with creative ideas to ensure maximum footfall. ‘After Stories’ has come up with a pizza menu…

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Fashion & Accessories Retail Licensing 

Bath & Body Works forays into India, to open new stores

Major Brands, India’s leading retailer for premier international fashion apparel, accessories and beauty brands have announced the launch of international fragrance brand- Bath & Body Works in India, along with setting up of two physical stores. The first two stores will open in India in New Delhi’s Select City Walk and DLF Mall of India (Noida) followed by Ambience Mall Gurgaon. The Mumbai store is expected to open early 2019. Bath & Body Works product range includes fragrances signature collection body care, bath and body works and white barn home…

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Corporate Brand Sports 

Here’s how Adidas is promoting FIFA World Cup in India

Just a week before the FIFA World Cup to kickstart in Russia, Adidas is planning to give Indian fans a memorable football experience. The sports brand is leveraging digital, outdoor and on-ground activations to connect with fans across cities such as New Delhi, Mumbai, Kolkata, Pune, Chennai, Cochin and Guwahati, according to a Livemint report. Adidas has an over 40-year association with the tournament. “Our FIFA campaign in India is an extension of our global campaign. We have an active fan following of football in India and we want to…

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Retail Licensing 

Soon, Japan’s apparel retailer Uniqlo to launch in India

Japan’s apparel retailer Uniqlo will launch in India, according to a report in the Economic Times. The Japanese retailer will open first store in Delhi during fall 2019, marking the brand’s entry into the South Asia region. Following the establishment of a wholly-owned subsidiary in Delhi, UNIQLO will soon begin recruiting local talent as it prepares to open its store in the world’s fastest-growing major economy, the company said in an official press statement. “Our entry in India represents a significant step in our company’s global strategy, and we are…

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Fashion Licensing 

Versace collaborates with Unity Group, to build luxury apartments in Delhi

In what can be called as a true example of luxury meets realty, Italian fashion brand Versace is is all set to enter the homes segment in Delhi. Versace has collaborated with Delhi-based real estate developer Unity Group to develop luxury apartments in the central area of the Capital. The project will comprise of 160 branded luxury apartments with all the residential units at 5 BHKs, with an investment of about Rs 500 crore (Twin Towers). The total project cost is Rs 3,000 crore. Unity Group, which has built over…

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