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POPxo launches its ecommerce portal to sell private label merchandise

The Delhi-based women-focused digital content platform POPxo has announced the launch of its e-commerce platform ‘POPxo Shop’ to sell private label merchandise.

The platform known for its stories, videos and social media content about fashion and women, has forayed into the world of retail with products that are designed to appeal to the millennial audience including mugs, phone covers, bags among others.

The eCommerce vertical went live last week, showcases products such as phone covers, notebook, laptop sleeves, coffee mugs, tote bags, multi-purpose pouches and cushion covers, among others.

POPxo will be offering merchandise in five segments including POP Woman, So Desi, Wanderlust, My POPxo and Boss Woman.

The company is also looking at expanding into fashion and beauty over the next few months.

The pricing for the products starts from Rs. 299 for mugs. Laptop bags are priced at Rs. 999, canvas pouches at Rs. 599 and tote bags at Rs. 999.

“Millennial women are a large and under-served market, especially in the lifestyle products category. The POPxo e-commerce platform will create and sell product lines especially for them. We already know what appeals to women online – our private label is a natural extension. Content-Community-Commerce has always been our mission and with this launch, we solidify our position,” POPxo Founder & CEO, Priyanka Gill was quoted as saying.

POPxo which is available on desktop, mobile web and via Android + iOS apps, claims to ship all orders within 2 business days and has Paytm as its payment partner.

Shubham Jain, Business Head – E-commerce at POPxo said, “From design to production and distribution – we are running the entire process in-house and via our partnerships with service providers.  It is very exciting to launch e-commerce for an established brand, loved by millions as we have a large, established buyer base and proven marketing strength.”

POPxo has partnered with over 250 consumer brands such as Hindustan Unilever, Puma, Whisper, Tanishq, OPPO to create branded content.

In April this year, it had raised Rs 37 crore in a round led by Chinese Mobile company Oppo and South Korea’s Neoplux.

Founded by Priyanka Gill and Namrata Bostrom in 2014, it now claims to have the user base of 17.5 million, 82 percent of its users are female in the 18-35 age bracket.


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